Spanish label Blanco make the kind of lingerie that fits with the same philosophy and target market as their clothing: on-trend pieces that are affordable and suitable for every day. That means you shouldn’t expect the kind of lingerie that’s ultra-seductive, strappy, fetishist, boundary-pushing or ornate, but rather pieces that neatly border the lines of practical and visually pleasing. The cropped corset shapes should prove particularly popular, being of the kind that work perfectly under sheer pieces.
The video campaign is backed, enjoyably, by the upbeat sounds of Frenchy-pop revivalist Fabienne Delsol. You can watch it above.