Bul turns to an autumnal coastline

There’s a line between perfectly wearable and disastrously dull, and it’s a fine one. Collections that pride themselves on supplying to the world yet another batch of quality basics often slip into the latter, and in a world where consumers are spoilt for choice a little something extra is often what’s needed to pull us over the line. It may not be as obvious from Australian label Bul’s look book images as it is in real life, but it’s a label that nails that fine line every time. Designer Virginia Martin is so adept at pinning down the easy yet refined aesthetic that, if it’s an aesthetic that appeals to you, you’ll want to walk out of the store with every single piece.


Each of Bul‘s collections is inspired by a coastline somewhere in the world. Autumn / winter 2012 – which you’ll currently find on bul’s shelves – found inspiration in the cool breezes and hazy mists that drift across the rocky coast of Cornwall.

The question is, what does a coastline look like when manifested into clothing? Don’t expect any prints of eerie lighthouses or waves crashing across rocks. Martin doesn’t work in such literal ways. Instead she captures a mood; it’s nature and temperature and the warmth of cosy organic fabrics. Look out for oatmeal knits and navy brocades that tell tales of understated seaside castles of the Cornwall coast.

For more of the Bul autumn / winter 2012 collection click on the thumbnails to browse their latest look book.

Bul can be found in Melbourne’s Curtain House on Swanston Street, or at 241 Brunswick St, Fitzroy.