Thousands of people who had previously never heard the words Agua de Coco just did. Many of them aren’t the target audience for the Brazilian swimwear label; some of them are.
But that’s the power of landing a Victoria’s Secret model in your campaign, the power of a name like Candice Swanepoel. Going beyond just fashion media, every news outlet and men’s interest website will be desperate to run your photos. Luckily for Agua de Coco they have the great product to follow through on turning the media buzz into potential sales, or at least good brand awareness.
In the spring 2013 swimwear campaign, Candice poses against the beautiful backdrop of Pamukkale, Turkey. The swimwear wraps and drapes, the clothing pieces billow and the accessories fit the mood with their Grecian Goddess references. The colour palette, too, is drawn from the rock formations and picturesque hot springs.
View more of Candice Swanepoel‘s swim campaign for Agua de Coco by clicking on the gallery.