You can argue all you like that the Victoria’s Secret Fantasy Bra is a ludicrous idea in practice, but that doesn’t stop it from getting plenty of press. Gorgeous model + $10 million piece of underwear: the brand knows how to get headlines and does so annually.
This year the honour of being dripped in jewels goes to Candice Swanepoel – her first time as model of the Fantasy Bra.
From a press release:
This holiday, Victoria’s Secret introduces the $10 million Royal Fantasy Bra and Belt designed exclusively for Victoria Secret by world-renowned jeweler, Mouawad. Victoria’s Secret Angel Candice Swanepoel will model the Fantasy Bra in the 2013 Victoria’s Secret Dreams & Fantasies Cataogue as well as in The Victoria’s Secret Fashion Show airing December 10th on the CBS television network.
Image courtesy Victoria’s Secret.