You can argue all you like that the Victoria’s Secret Fantasy Bra is a ludicrous idea in practice, but that doesn’t stop it from getting plenty of press. Gorgeous model + $10 million piece of underwear: the brand knows how to get headlines and does so annually.

This year the honour of being dripped in jewels goes to Candice Swanepoel – her first time as model of the Fantasy Bra.

Candice Swanepoel Victoria's Secret Fantasy Bra 2013

From a press release:

This holiday, Victoria’s Secret introduces the $10 million Royal Fantasy Bra and Belt designed exclusively for Victoria Secret by world-renowned jeweler, Mouawad. Victoria’s Secret Angel Candice Swanepoel will model the Fantasy Bra in the 2013 Victoria’s Secret Dreams & Fantasies Cataogue as well as in The Victoria’s Secret Fashion Show airing December 10th on the CBS television network.

Image courtesy Victoria’s Secret.

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