Regardless of whether there’s a new Bond film on the horizon or not, the appeal of the ’60s bombshell Bond Girl simply never dies. When there is a new instalment due to hit screens we simply have a good excuse to revisit the nostalgia of the 1960s spy genre with even more fervour than usual.
Enter the new campaign from Wildfox Swim, brilliantly timed to ride the buzz of the upcoming Skyfall Bond film. Cintia Dicker plays the role of archetypal sexy spy, with bikinis, guns and go-go boots aplenty. And if you needed inspiration on vintage Bond Girl hair and makeup (who doesn’t) this is most definitely it.
As always Wildfox create a full picture, a story, a desirable, romanticised lifestyle to go with their collection.
“She wakes up at six in the morning to catch the sunrise and does laps in her giant, turquoise pool. She is always ready to pack her bags and fly to another country, stay in another hotel, she travels lightly, packs bikinis, sparkly dresses and beach cover ups. This girl always has her swimsuit in her purse or her glove compartment, she’s always ready for her next big adventure…”
Much like the appeal of James Bond himself – whom men the world over don’t just want to read about or watch on screen but want to be – it’s the promise of adventure, of travel, of luxury mingled with danger, that makes us want to buy into the Bond Girl story. Wildfox knows it.
Now if only Cintia Dicker would really be cast in a Bond film…
View the full campaign of Wildfox (wildfoxcouture.com) swim 2013 starring Cintia Dicker at the gallery.