If you’ve ever had the pleasure of wearing one of Cylk’s seamless pieces, then the brand will be imprinted onto your consciousness as the go-to brand for that niche. That’s where Cylk started, and it’s still core to their product offering: the seamless pieces are soft against the skin, figure hugging in a way that uplifts and flatters rather than reveals, and perfect for layering sans lumps and bumps of side-stitching and seams.
But lately, as we discovered when visiting Cylk’s new Chapel Street store in Melbourne, the brand has moved beyond the body-hugging and seam-free basics and into a wider range of wardrobe staples.
Take a look at Cylk’s spring / summer 2012 look book and you’ll see how it all fits into place. The seamless bodycon dresses and bodysuits – imprinted for spring with a subtle Art Deco design – are complimented by outerwear pieces in organic fabrics like silk, linen and modal. Spring also brings the new entrance of digital prints – preferenced by designer and CEO Keshia Abeysekera for their lack of harmful chemicals or dies – as well as relaxed tailored suits and short suits that are beautifully constructed and effortless to wear.
Part of Cylk’s appeal is not just in the aesthetic, or in the fine balance between luxury fabrics and achievable price point, but in the brand’s philosophy. Abeysekera is passionate about educating the customer (meaning boutique staff are properly equipped to answer questions and offer advice) and about shunning fast fashion. For Cylk, lasting pieces, trasseasonal designs, and natural materials all contribute to a brand with a growing base of dedicated customers.
View the all of Cylk‘s spring / summer 2012 look book at the gallery above. You can visit the new Cylk store at 497 Chapel St, South Yarra.