Each ManiaMania collection of jewellery is accompanied by a description of its inspirations that’s just about as mystical and cryptic and open to interpretation as the jewellery itself. Reliably there’s some inspiration drawn from the hippie days of the ‘60s and ‘70s. If it’s a fascination with spiritualism or surrealism or religious cult it’s the fascination revived from the way it was in those free-loving hippie days. Even the Art Nouveau influence working its way through the recent ‘The Astral Plane’ collection is a revival of the ’60s revival of Art Nouveau – not a revival of the original movement.
As well as the Art Nouveau influences are those directly related to the collection’s title. “Inspiration is drawn from the warped symbols and telepathic visions experienced by dreamers and astral travellers,” the collection’s notes explain. “Homage is paid to advocates of psychic and spiritual development such as The Theosophical Society established by Helena Blavatsky in 1875 and psychologist and dream analyst Carl Jung.”
If dreams and astral planing are the fire of inspiration for ManiaMania’s latest collection, then the dreamscape they created for the campaign is well suited. Stretches of desert and endless skies, mirrors and painted flowers have a peaceful yet surreal feel in a world inhabited by a solitary Dree Hemingway.
A video of the black body-painted Hemingway creates the same kind of mood, flickering and reversing to create a dream-like feel.
With molton brass and chunky stones, headpieces and upper finger rings and oversized tassel pendants, there’s much to covet in the collection. Ground yourself and view the full campaign of Dree Hemingway for ManiaMania at the gallery above.