You should spend this weekend kissing

If I’m honest, at first I hadn’t the faintest ideas as to why H&M’s Fashion Against AIDS campaign focussed so heavily on couples of all persuasions kissing. Encouraging kissing doesn’t generally feature amongst campaigns aimed at preventing the disease. But it transpires that you can (and should) spend this weekend kissing for a cause.

fashion against aids

Click the thumbnails for full pictures:
H&M Fashion Against Aids S/S '12 campaign
H&M Fashion Against Aids S/S '12 campaign
H&M Fashion Against Aids S/S '12 campaign
H&M Fashion Against Aids S/S '12 campaign
H&M Fashion Against Aids S/S '12 campaign
H&M Fashion Against Aids S/S '12 campaign
H&M Fashion Against Aids S/S '12 campaign

If you weren’t already aware, Fashion Against AIDS is an H&M campaign designed to raise awareness of HIV / AIDS amongst today’s youth. Since launching the campaign, the high street brand has raised in excess of $6.5 million for the campaign, with the money going to four different organisations whose mission it is to aid the prevention of HIV / AIDS directly or via education.

There are two ways that you can get involved.

The first is to buy pieces from H&M’s Fashion Against AIDS summer 2012 collection. We won’t knock it: it’s smack bang on trend and full of tribal prints and crop tops. 25% of your purchase of items from the special collection will go towards the charitable endeavour.

The second way you can get involved might be even more enjoyable than retail therapy. Get out your smart phone, open up the camera app, grab someone and lock lips with them. Or kiss them on the forehead. Or hand. Or elbow (actually, don’t do that, that’s weird). Whatever works for you both. Then head to and upload your photo. H&M will donate $1 to the campaign for every photo they receive. So this weekend, get your snog on.

Share some style:

Want to keep up with fashion?

Once a week, we send out an update with the latest fashion trends, styles and collections.
Get yours direct in your inbox and keep ahead of fashion.

Our newsletter is spam free and your email address will never be shared or sold.

Written by .

He was 5 when his teacher wrote on his report card “Daniel can’t sit still.” Taking it as a compliment, he’s been on the go ever since. Having flown over 590,000 kilometres in a single year (2012), he’s done much to push the boundaries of a fashioniser, always looking to fold one extra Tom Ford suit into his set of Samsonite cases and for one extra occasion to tie a tie for. As much an editor-at-large as he is’s Editor-in-chief, when he's not travelling to all the fashion weeks his passports will allow him to, Daniel works on guiding this publication’s editorial and trend views. He is one of’s co-founders.

He can be followed on Facebook and on Instagram.