If I’m honest, at first I hadn’t the faintest ideas as to why H&M’s Fashion Against AIDS campaign focussed so heavily on couples of all persuasions kissing. Encouraging kissing doesn’t generally feature amongst campaigns aimed at preventing the disease. But it transpires that you can (and should) spend this weekend kissing for a cause.
If you weren’t already aware, Fashion Against AIDS is an H&M campaign designed to raise awareness of HIV / AIDS amongst today’s youth. Since launching the campaign, the high street brand has raised in excess of $6.5 million for the campaign, with the money going to four different organisations whose mission it is to aid the prevention of HIV / AIDS directly or via education.
There are two ways that you can get involved.
The first is to buy pieces from H&M’s Fashion Against AIDS summer 2012 collection. We won’t knock it: it’s smack bang on trend and full of tribal prints and crop tops. 25% of your purchase of items from the special collection will go towards the charitable endeavour.
The second way you can get involved might be even more enjoyable than retail therapy. Get out your smart phone, open up the camera app, grab someone and lock lips with them. Or kiss them on the forehead. Or hand. Or elbow (actually, don’t do that, that’s weird). Whatever works for you both. Then head to FashionAgainstAids.com and upload your photo. H&M will donate $1 to the campaign for every photo they receive. So this weekend, get your snog on.