A model blonde with effortless style and a touch of grunge gets followed by the paparazzi around the streets of London. It doesn’t matter if she’s walking in the autumn air in a leopard coat and skinny jeans, or stepping out of a cab in a minidress and easy up-do hairstyle – eyes are always on her, cameras are always flashing.

Free People don’t name the ‘it’ girl of their September 2012 campaign, played by Martha Hunt, nor do they need to. She’s so much inspired by Kate Moss you’d nearly mistake her for the real thing. Hunt even has the body language down pat, while Danny Fox plays the obligatory rockstar boyfriend on her arm.

martha hunt as kate moss

Click the thumbnails for full pictures:
Martha Hunt: Free People September '12 catalogue
Martha Hunt: Free People September '12 catalogue
Martha Hunt: Free People September '12 catalogue
Martha Hunt: Free People September '12 catalogue
Martha Hunt: Free People September '12 catalogue
Martha Hunt: Free People September '12 catalogue
Martha Hunt: Free People September '12 catalogue
Martha Hunt: Free People September '12 catalogue
Martha Hunt: Free People September '12 catalogue
Martha Hunt: Free People September '12 catalogue

Shot by Guy Aroch, the campaign also has an accompanying video which plays up the paparazzi angle even more. It’s worth the watch – as well as for the Moss inspired dressing – for Martha Hunt’s adorable apology to her faux-lover after a tumultuous relationship scene.

Visit FreePeople.com.

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