Guess who inspired Free People’s latest campaign (gallery + video)

A model blonde with effortless style and a touch of grunge gets followed by the paparazzi around the streets of London. It doesn’t matter if she’s walking in the autumn air in a leopard coat and skinny jeans, or stepping out of a cab in a minidress and easy up-do hairstyle – eyes are always on her, cameras are always flashing.

Free People don’t name the ‘it’ girl of their September 2012 campaign, played by Martha Hunt, nor do they need to. She’s so much inspired by Kate Moss you’d nearly mistake her for the real thing. Hunt even has the body language down pat, while Danny Fox plays the obligatory rockstar boyfriend on her arm.

martha hunt as kate moss

Click the thumbnails for full pictures:
Martha Hunt: Free People September '12 catalogue
Martha Hunt: Free People September '12 catalogue
Martha Hunt: Free People September '12 catalogue
Martha Hunt: Free People September '12 catalogue
Martha Hunt: Free People September '12 catalogue
Martha Hunt: Free People September '12 catalogue
Martha Hunt: Free People September '12 catalogue
Martha Hunt: Free People September '12 catalogue
Martha Hunt: Free People September '12 catalogue
Martha Hunt: Free People September '12 catalogue

Shot by Guy Aroch, the campaign also has an accompanying video which plays up the paparazzi angle even more. It’s worth the watch – as well as for the Moss inspired dressing – for Martha Hunt’s adorable apology to her faux-lover after a tumultuous relationship scene.

Visit FreePeople.com.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.