Hailing from Australia, Suboo is the resort brand that’s gone global. Capturing the attention of a bigger audience, Suboo is following in the footsteps of Dion Lee and Sass & Bide and so forth, and making tracks overseas. While the brand will show at next week’s Australian fashion week (MBFWA), Sue Di Chio of Suboo has also set up camp in an equally balmy beach town, spread her wings to Miami.

Known for its laid-back beach wear and easy-breezy swimmers, Suboo has successfully made the basis for our summer style staples since way back in 2007. With signature graphic prints and high summer ensembles, your expectations are about to get a shake up.

Taking an edgier direction for autumn, the collection is peppered with leather and sheers, and all-black ensembles feature throughout, thus moving away from the sole resort aesthetic that we’ve seen so far from Suboo. Yes, there are still digital prints and pastel hues, but they’ve been toughened up to take on new appeal with black mesh overlays and bold panelling creating striking silhouettes and an overriding sense of sports-luxe.

Following the designer’s move to Miami, the Suboo girl just found her attitude. She still swings by the beach and revels in the sunshine, but come Fall, she adds a new cool to the mix and doesn’t leave the house without her trusty leather jacket. With well-executed tailoring and a well-styled collection, we’re excited to see more of this edgy new approach.

suboo fw13

In light of the upcoming autumn / winter 2013 collection, we shared a few questions with Sue to hear more about the brand’s direction.

Click here to view the full Suboo A/W ’13 look book

How do you define your aesthetic?
“My aesthetic for the brand has always been heavily influenced by strong angles and contrasts. I am also drawn to symmetry, cubism, and clean lines. I like to play with those when developing out prints and silhouettes. The Suboo girl loves bold fashion choices, such as vibrant colors and prints.” 


Tell us a little bit about why you started your label back in 2007.
“What began as a hobby, designing beach umbrellas for fun, naturally expanded into accessories and then beach wear. With the Fall 13 collection, my focus on ready-to-wear was the next logical step for the brand.”


As a resort label, will you branch out in to other wares?
“I’ve pushed forward with ready-to-wear and haven’t looked back. I am really into dresses, trousers, and jackets at the moment.”

Having shown in Miami but hailing from Australia, what are the main differences you spot in the clientele?
“We do things differently in Australia; we are a lot more serious and set our standards very high.  We found the USA and more specifically, Miami, be a lot more relaxed. We found they like to have large, loud, FUN shows! Like a mini Victoria’s Secret parade!” 

What drew you to Miami?
“The success of our ready-to-wear show gave us the momentum to push our swim line. I had made a visit to Miami the year before and knew we could pull it off.” 

suboo fw13

What’s next for the brand?
“The AW13 collection is titled Delphinium Ink, as this season I am embracing the elegance of a unique Autumnal flower which is represented in a signature floral print in the collection. The strong beauty of the Delphinium is reflected throughout the collection! I was keen to explore tailored jackets to complement structured dresses and soft knitwear, which I feel provide Suboo with a refreshing change. The color palette of soft hues of grey, blue and pink are contrasting with black leather trims, silk overlay and organza to define the ultimate sport luxe feel. I wanted to pay home to some of LA and West Hollywood’s iconic settings, including The Chamberlain, Soho House and Chateau Marmont. I was inspired by their classic, timeless appeal. The collection channels modern luxe with an understated edge. LA is one of my favourite cities, due to its diversity, creativity and experimental edge. It was the perfect place for me to explore my first foray into an AW range.”

Check out the full Suboo autumn / winter 2013 collection at that link.

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