The Ethical Fashion Initiative’s motto is “Not Charity, Just Work”; their task is to promote sustainable business over aid dependency.
Karen Walker is the latest brand to team up with the UN’s International Trade Centre’s (ITC) Ethical Fashion Initiative. The initiative seeks to fight poverty and promote ethical fashion through it’s motto of Not Charity, Just Work. Karen Walker has commissioned artisans in Kenya to create pouches for her new eyewear collection. The screen printed pouches will be included with every pair of glasses from the Summer 2014 collection available through over 500 global stockists.
To highlight the collaboration Karen Walker’s latest campaign, visible, will feature the artisans themselves.
Karen Walker said of the collaboration, “We were thrilled to be able to work with the Ethical Fashion Initiative on this project and wanted to expand on that by presenting not only the pouches they’re creating for us, but also something more intimate – a glimpse into the world that the work is coming from. Karen Walker Eyewear has always had an optimistic outlook and has always been about standing out from the crowd. This campaign captures both this innate optimism and love of maximum impact in the images themselves and also the way in which they direct our attention to this part of the world and the work being done there. In short, the images help to bring visibility to this place, these people and the work of the Ethical Fashion Initiative.”