ASOS continue to expand their offerings, seeming to have recognised a demand in the market for mid-range items that balance quality with price point. Most recenty they launched the feminine frock-laden range ASOS Salon – now comes the latest from ASOS Black: a collection designed in collaboration with Central Saint Martins MA graduate Lauren McCalmont.

McCalmont’s capsule of dresses and shoes take their cues from backalley graffiti and visual arts alike. “My signature is multi-layered prints, mixing graphic shapes with handwritten and painted elements,” says McCalmont. “The references were ‘70s graphic design and graffiti.”

asos black summer 2012

Click the thumbnails for full pictures:
ASOS Black by Lauren McCalmont S '12
ASOS Black by Lauren McCalmont S '12
ASOS Black by Lauren McCalmont S '12
ASOS Black by Lauren McCalmont S '12
ASOS Black by Lauren McCalmont S '12
ASOS Black by Lauren McCalmont S '12
ASOS Black by Lauren McCalmont S '12
ASOS Black by Lauren McCalmont S '12
ASOS Black by Lauren McCalmont S '12

You can view the collection of McCalmont’s dresses for ASOS black at the gallery above, or visit ASOS.com if you want to pick up a piece of your own.

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