Magic. That’s what happens when you choose to lay the most gorgeous and romantic of lingerie against the clear blue tinges of the sea. And by taking their utter-sensual offerings for spring/summer 2015 outside the bedroom limits, LOU Lingerie succeeded in creating a campaign that is as dreamy, as it is sexy.

Starring smouldering muse Shelby Keeton, the spring collection is divided in two lines: one romantic and bohemian, mixing charismatic black with seductive red and pearly white, the other one bold, spirited, combining light prints with new shapes, such as half-cup bandeaus, or halter-neck bras. And despite bearing such distinct influences, they both agree in painting lingerie sublime.

LOU Lingerie S/S '15 campaign

Click the thumbnails for full pictures:
LOU Lingerie S/S '15 campaign
LOU Lingerie S/S '15 campaign
LOU Lingerie S/S '15 campaign
LOU Lingerie S/S '15 campaign
LOU Lingerie S/S '15 campaign
LOU Lingerie S/S '15 campaign
LOU Lingerie S/S '15 campaign
LOU Lingerie S/S '15 campaign
LOU Lingerie S/S '15 campaign
LOU Lingerie S/S '15 campaign
LOU Lingerie S/S '15 campaign
LOU Lingerie S/S '15 campaign
LOU Lingerie S/S '15 campaign
LOU Lingerie S/S '15 campaign
LOU Lingerie S/S '15 campaign
LOU Lingerie S/S '15 campaign
LOU Lingerie S/S '15 campaign
LOU Lingerie S/S '15 campaign
LOU Lingerie S/S '15 campaign
LOU Lingerie S/S '15 campaign
LOU Lingerie S/S '15 campaign

Lensed by Sofia Sanchez and Mauro Mongiello (www.sofiamauro.com), you can check out the full campaign at the gallery.

Visit www.loulingerie.com.

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