Obsessive, repetitive, rhythmic, even hypnotic, Yayoi Kusama’s work is well known for her repeated polka dot patterns, which she uses to cover pretty much everything she sets her eyes on: painting, drawing, sculpture, film, performance, immersive installation, and as of this year, fashion.
Louis Vuitton’s Creative Director Marc Jacob recently decided to work with the Japanese pop artist to celebrate her unique style, in an extensive collection named ‘Infinity Dots collection’. This is a great continuation to Louis Vuitton’s work with contempory artists, as past collaborations with Stephen Sprouse and Takashi Murakami generated enough buzz to feed the company for months.
Marc Jacobs, who recently released a new beauty line and his new fragrance ‘Dot’, stated that the Infinity Dots collection “continues the idea of art and collaboration, or collaboration with artists. For many people who don’t look at art or go to galleries, or maybe they’re not aware of Kusama’s work, there will be a new venue, a new place to see this work and to come to appreciate it through the eyes of Louis Vuitton.” The collection sprouted from a Vuitton bag she presented him that she had customised herself.
The debut of the collection named ‘Infinitely Kusama’ will be available starting July 10th, 2012 two days prior to the opening of the artist’s retrospective at New York’s Whitney museum where, in an attempt to share her psychological traumas, she created installations that immerse the viewer in her obsessive vision of endless dots and nets or infinitely mirrored space. Dresses, pyjamas, trench coats and jewellery will be available in Vuitton’s 461 stores starting July 11, whilst monogram leather goods will be the centre of a second line arriving in October.
The highly visual designs cover every item with a beautiful, cheerful touch to achieve the same classy allures the brand has become renowned for. Simple combos and intuitive contrasts are the proven recipe for success, and this is what Marc Jacob went for: highlighted to various degrees, the fun repetitive pattern can be used for both making a statement without compromising the integrity of the outfit. It also leaves enough space for freedom and versatility. In many ways, this collection has a strong connection with Louis Vuitton’s previous collections, as the brand is not much different from Kusama in the way it splashes its logo across each bag.
High-quality, fun and cuteness usually lead to instant popularity, and we can definitely expect that this collection will have a very strong impact on the market. Coloured dots will almost certainly become a common sight on the high street, and might possibly have a certain influence on other designers.
For images of the polka dot-splattered Yayoi Kusama for Louis Vuitton collection, click on the gallery above.