Long live the spirit of Madame Pogany, woman, muse, courtesan and as of lately, source of inspiration for both the dreamlike Ludique spring 2013 collection and campaign. If the look book introduced us to each and every single one of the intriguing, provocative and alluring pieces of lingerie, the campaign takes the concept a step further, by placing the bold ensembles straight into a living fantasy.

ludique lingerie campaign

Click the thumbnails for full pictures:
Ludique S/S '13 Campaign by Vali Barbulescu
Ludique S/S '13 Campaign by Vali Barbulescu
Ludique S/S '13 Campaign by Vali Barbulescu
Ludique S/S '13 Campaign by Vali Barbulescu
Ludique S/S '13 Campaign by Vali Barbulescu
Ludique S/S '13 Campaign by Vali Barbulescu
Ludique S/S '13 Campaign by Vali Barbulescu
Ludique S/S '13 Campaign by Vali Barbulescu
Ludique S/S '13 Campaign by Vali Barbulescu
Ludique S/S '13 Campaign by Vali Barbulescu

Delia Tudose embodies pure temptation, captured by the lenses of photographer Vali Barbulescu as the outstanding duo strives in exceeding the extraordinary results that so far define their evolving collaboration. A game of lights and shadows, mystery and sensuality, Ludique’s “Madame Pogany” campaign appears as channeling a distinct sex-appeal, by mirroring the past while looking straight to the future.

The equally ravishing cat eyes and pink lips envisioned by Alexandra Craescu add to the bold fantasy, while the intricate braid created by Nika Karp complements the lingerie by adding a contrasting, fairy-tail like quality to it. To view the entire campaign shoot by Vali Barbulescu (www.vbvisuals.com) click on the thumbnails above. Visit the Ludique website at www.ludique.ro.

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