Marni is a brand with a distinct feel; an almost homemade aesthetic that wraps its cool in a little bit of quirky. Now, they’re bringing that to the masses for the latest collaborative effort to hit the retail scene: a Marni for H&M collection.
From a press release issued by H&M:
Marni’s collection for H&M has all the freedom and experimentation for which the label is renowned, with all-over prints in strong colours all intended to be worn together in layers that both match and clash. For women, the colours are vivid and the prints are bold, be they African inspired or simpler colour blocks. The silhouettes are all Marni staples, with full pleated skirts, dresses, cropped trousers and jacquard knit, and fabrics range from silk to crisp cotton poplin. To finish the complete look the collection also includes jewellery, shoes, bags and scarves.
For men, the colours and fabrics are softened for a relaxed take on menswear staples that is truly Marni. The use of print is subtle, often as a lining or as a contrast detail for shirts, the silhouette a modern and relaxed take on masculine classics.
The collection will be available from March 8, 2012 in H&M stores worldwide and online.