To say something is infused with nostalgia is, these days, hardly a rarity. We want our fashion shoots and campaigns to call up the feeling of some golden age, some time when the sun was brighter and lives were less stressful and hairstyles were somehow sexier. So what varies is more the how it’s done, and the how well. Minimale Animale are masters at creating that nostalgic feeling with both their swimwear and their campaign imagery. It’s like the healthy glow of a 1980s/90s Sports Illustrated calendar – filled with high-cut bikini briefs and perfectly sculpted sand-covered bums – was brought into the modern day. The golden age nostalgia carries through their resort 2012 campaign, just as everything else gets reworked into a style you’d want to wear today. Mesh panelled zip-up swimsuits and double-layered bikini bottoms that hint at those above-the-hip-bone cuts without quite being them are all high on the swimwear wish list. And nothing says it better than a white mesh one-piece, sheer bar for where palm trees cover the nipples. Click the thumbnails for full pictures: The whole mood is heightened by Jason Lee Parry’s photography (“his images evoke undiluted sexiness mixed with a feeling of youthful freedom”, says his website bio, pretty much summing it up), which makes you want to be right there in the cool water and powdery white sand. Modelled by IMG’s Lauren Marshall, the Minimale Animale (MINIMALE-ANIMALE.com) resort campaign is a holiday in of itself. You can be whisked away on it by clicking on the thumbnails and perusing the gallery.
