Every time you think you’ve seen it all when it comes to swimwear – every strappy black monokini, every white one piece with gold hardware, every gathered goddess bikini – someone comes along and executes it all a little differently.

Moeva sees the classics with fresh eyes. The London-based brand (yes, rainy London can produce amazing swimwear designers too. Someone has to cater for all those Brits packing their suitcases in exodus to warmer places) is one that makes swimwear truly luxurious.

Moeva spring 2013 swimwear

Click the thumbnails for full pictures:
Moeva London S/S '13 Campaign by Koray Parlak
Moeva London S/S '13 Campaign by Koray Parlak
Moeva London S/S '13 Campaign by Koray Parlak
Moeva London S/S '13 Campaign by Koray Parlak
Moeva London S/S '13 Campaign by Koray Parlak
Moeva London S/S '13 Campaign by Koray Parlak
Moeva London S/S '13 Campaign by Koray Parlak
Moeva London S/S '13 Campaign by Koray Parlak
Moeva London S/S '13 Campaign by Koray Parlak
Moeva London S/S '13 Campaign by Koray Parlak
Moeva London S/S '13 Campaign by Koray Parlak
Moeva London S/S '13 Campaign by Koray Parlak

Meova muse that “perfection is in the details”… We tend to agree, and from their spring 2013 campaign it appears they practice what they preach – from the swimwear to the divine photographic work by Koray Parlak.

View more of Moeva‘s understatedly glamorous swim pieces by clicking on the thumbnails and perusing the gallery.

Share some style:

Want to keep up with fashion?

Once a week, we send out an update with the latest fashion trends, styles and collections.
Get yours direct in your inbox and keep ahead of fashion.

Our newsletter is spam free and your email address will never be shared or sold.