In the battle to be the sultry, luxury lingerie brand that gets the most attention (and sales) Agent Provocateur have a few advantages: time (they’ve been going nearly 20 years) and budget. The latter allows casting of the kind of names that get press – like Kylie Minogue, Kate Moss, or – in this case – Penelope Cruz’s little sister Monica Cruz.

The campaign is called Wilhelmina and, like most Agent Provocateur campaigns, it has a fantastical story attached to it. Cruz plays a woman in Victorian England that goes to have her photo taken by a man with a magic camera. The camera shows one’s “true self”. Her true self, turns out, is rather a libidinous lingerie-wearing vixen.

monica cruz agent provocateur campaign

Click the thumbnails for full pictures:
Monica Cruz: Agent Provocateur A/W '12 campaign
Monica Cruz: Agent Provocateur A/W '12 campaign
Monica Cruz: Agent Provocateur A/W '12 campaign
Monica Cruz: Agent Provocateur A/W '12 campaign
Monica Cruz: Agent Provocateur A/W '12 campaign
Monica Cruz: Agent Provocateur A/W '12 campaign
Monica Cruz: Agent Provocateur A/W '12 campaign
Monica Cruz: Agent Provocateur A/W '12 campaign

You can’t tell the storyline from the photo campaign (you can, however, watch the video below), but what it does show you is product from the brand’s fall 2012 collection.

View more Monica Cruz for Agent Provocateur photos by clicking on the thumbnails and perusing the gallery.

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