In the battle to be the sultry, luxury lingerie brand that gets the most attention (and sales) Agent Provocateur have a few advantages: time (they’ve been going nearly 20 years) and budget. The latter allows casting of the kind of names that get press – like Kylie Minogue, Kate Moss, or – in this case – Penelope Cruz’s little sister Monica Cruz.

The campaign is called Wilhelmina and, like most Agent Provocateur campaigns, it has a fantastical story attached to it. Cruz plays a woman in Victorian England that goes to have her photo taken by a man with a magic camera. The camera shows one’s “true self”. Her true self, turns out, is rather a libidinous lingerie-wearing vixen.

monica cruz agent provocateur campaign

Click the thumbnails for full pictures:
Monica Cruz: Agent Provocateur A/W '12 campaign
Monica Cruz: Agent Provocateur A/W '12 campaign
Monica Cruz: Agent Provocateur A/W '12 campaign
Monica Cruz: Agent Provocateur A/W '12 campaign
Monica Cruz: Agent Provocateur A/W '12 campaign
Monica Cruz: Agent Provocateur A/W '12 campaign
Monica Cruz: Agent Provocateur A/W '12 campaign
Monica Cruz: Agent Provocateur A/W '12 campaign

You can’t tell the storyline from the photo campaign (you can, however, watch the video below), but what it does show you is product from the brand’s fall 2012 collection.

View more Monica Cruz for Agent Provocateur photos by clicking on the thumbnails and perusing the gallery.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.