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Forever New’s Palm Springs Summer

Written by Daniel P Dykes.
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Always a fast fashion label to align their collections with a theme, Australia’s Forever New shifts gears for the coming spring / summer months that will go on to shape 2012′s fashion in the southern hemisphere. Knowing this, I had expected a collection whose aesthetic was firmly inspired by the reemergence of Mod, 1960s fashion. Not so. While Forever New have correctly identified the rising popularity of all-things-60s, they have instead opted to dub their spring / summer 2011 offering Palm Springs and to draw inspiration from Hollywood in the 1960s.

forever new spring 2011

Click the thumbnails for full pictures:
Forever New S/S '11 Look Book
Forever New S/S '11 Look Book
Forever New S/S '11 Look Book
Forever New S/S '11 Look Book
Forever New S/S '11 Look Book
Forever New S/S '11 Look Book
Forever New S/S '11 Look Book
Forever New S/S '11 Look Book
Forever New S/S '11 Look Book
Forever New S/S '11 Look Book
Forever New S/S '11 Look Book
Forever New S/S '11 Look Book
Forever New S/S '11 Look Book
Thus loud colours meet short hems for Forever New‘s seasonal party dresses, and ruffled bikinis feature as an option for swimwear this season.

Featuring model Milou Sluis, you can see Forever New’s spring / summer 2011 look book by clicking on the thumbnails above and browsing through the gallery.

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.