It’s hard to put a finger, or rather an adjective, on exactly what it is about Princesse Tam Tam that works so well. It’s a brand steeped in that typically French effortlessness, and yet there’s always a girlish whimsy at the heart of it. You get the sense that the Princesse Tam Tam girl has perpetually just rolled out of bed and is all too happy to lounge about in her underwear or pyjamas.
This preview of the brand’s spring 2013 collection conveys something of that. There’s the ease of it all, the unfussy cuts married with cute details like frills and subtle texture. The black ruffled set is a particular favourite: underwear and outerwear rolled into one.
View more of the spring 2013 Princesse Tam Tam collection at the gallery.