Nina Jarebrink’s fall 2012 campaign was about the dark luxury of the femme fatale. But the will brand step outside for spring/summer, soaking up the new season and breathing in the salty air.

“Pure joy is floating on your back in the salty sea, the water closing in on you, looking up in the endless skies,” says Jarebrink. Light-reflecting chiffon, gold threaded silk and billows of rich turquoise are sartorial representations of the sun and the sea. Some of Jarebrink’s dress shapes have a mermaid-like silhouette, or batwing sleeves like wind-caught sails.

Nina Jarebrink Summer 2013

The beautifully shot campaign captures as much of that feeling of joy as the clothes do, sun-soaked and saturated as they are.

View the full spring 2013 collection from Nina Jarebrink ( by clicking on the thumbnails.

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