Does it say something for the changing nature of society when you can pick up your wedding dress for £100 at Topshop?

It would seem to. Wedding dresses are no longer just the realm of layered tulle and massive price tags. Those wanting something more casual, something you can throw on, get hitched in, and then wear out again, now have options specifically made as wedding dresses. Let Richard Nicoll demonstrate.

Richard Nicoll bridal for Topshop

Click the thumbnails for full pictures:
Richard Nicoll Bridal for Topshop
Richard Nicoll Bridal for Topshop
Richard Nicoll Bridal for Topshop
Richard Nicoll Bridal for Topshop
Richard Nicoll Bridal for Topshop
Richard Nicoll Bridal for Topshop
Richard Nicoll Bridal for Topshop
Richard Nicoll Bridal for Topshop

Filling a gap in the youthful and casual wedding dress market, Nicoll’s upcoming bridal collection for Topshop includes strappy minidresses and simple white lace shifts. Those wanting something a little more formal can lean to the floor-length but still minimally chic options. But bridal as they may be labelled, both Topshop and Nicoll know that there’s no restrictions around where these pieces get worn. And at the price range they’re selling at (£75 – £350) they’ll no doubt be spotted far more widely than on the altar.

A product of a more relaxed attitude to marriage, or just a more deliberate way of presenting an option that was always there? Perhaps a little bit of both.

You can view Richard Nicoll Bridal coming soon to Topshop.

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