Myla lingerie: the new campaign

Ice Queen. Warrior Princess. Tudor Encounters. Even the themes of Myla’s latest lingerie collection know exactly what they want to be, as if by some obstinate determination. Their autumn / winter 2012 woman is not to be questioned or messed with; she’s strong and confident and reveals only as much of herself as she choses.

The campaign stars Australian brunette Sarah Stephens, a new face to Myla’s brand. Photographed by Alex Franco and styled by Raquel Franco, it’s about creating mystery or, as the brand puts it, seducing the shadows. The pieces themselves are wholly stunning and become complete outfits with the addition of garter belts, writstlets, stockings and chokers. The kind of cutaway and frame detail that we see used a lot by modern, minimalist brands has been mixed by Myla with luxurious lace and intricate embroidery, making this collection yet another unique take on the vintage-meets-modern lingerie styles we’re loving so much right now.

sara stephens myla lingerie

Click the thumbnails for full pictures:
Myla lingerie A/W '12 campaign
Myla lingerie A/W '12 campaign
Myla lingerie A/W '12 campaign
Myla lingerie A/W '12 campaign
Myla lingerie A/W '12 campaign
Myla lingerie A/W '12 campaign
Myla lingerie A/W '12 campaign
Myla lingerie A/W '12 campaign
Myla lingerie A/W '12 campaign
Myla lingerie A/W '12 campaign
Myla lingerie A/W '12 campaign
Myla lingerie A/W '12 campaign
Myla lingerie A/W '12 campaign
Myla lingerie A/W '12 campaign
Myla lingerie A/W '12 campaign
Myla lingerie A/W '12 campaign
Myla lingerie A/W '12 campaign
Myla lingerie A/W '12 campaign
Myla lingerie A/W '12 campaign
Myla lingerie A/W '12 campaign
Myla lingerie A/W '12 campaign
Myla lingerie A/W '12 campaign
Myla lingerie A/W '12 campaign
Myla lingerie A/W '12 campaign

View the full campaign from Myla lingerie (myla.com) by clicking on the gallery.

Share some style:

Want to keep up with fashion?

Once a week, we send out an update with the latest fashion trends, styles and collections.
Get yours direct in your inbox and keep ahead of fashion.

Our newsletter is spam free and your email address will never be shared or sold.
Author

Written by .

Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.