So girly it’s sinister: like the stuff of Lana Del Rey’s dreams

The rainbows, the garlands of flowers, the scatterings of 1960s influences and the overwhelming girlishness of it all. On seeing Lady Petrova’s new collection for the first time you think you must have slipped into the world Lana Del Rey inhabits in her dreams. And no sooner did the bouffant hair and lilac organza put Video Games on repeat in my head was I told that Del Rey did indeed patron Lady Petrova’s Melbourne boutique while on her Australian tour.

But in the absence of Del Rey’s ‘gangsta’ heavy gold jewellery and tough-girl touches, something in Petrova’s collection also looks too sweet. The kind of sugary sweetness that can turn sour at any moment; the innocent child who turns out to be a ghost, the discarded doll, the twin sisters in their ruffled blue dresses in the warped corridors of Kubrick’s The Shining.

Lady Petrova spring 2012

Click the thumbnails for full pictures:
Lady Petrova S/S '12
Lady Petrova S/S '12
Lady Petrova S/S '12
Lady Petrova S/S '12
Lady Petrova S/S '12
Lady Petrova S/S '12
Lady Petrova S/S '12
Lady Petrova S/S '12
Lady Petrova S/S '12
Lady Petrova S/S '12
Lady Petrova S/S '12
Lady Petrova S/S '12
Lady Petrova S/S '12
Lady Petrova S/S '12
Lady Petrova S/S '12
Lady Petrova S/S '12
Lady Petrova S/S '12
Lady Petrova S/S '12
Lady Petrova S/S '12

In fact Petrova cites ’60s girl-pop group The Shangri-Las and The Shining as the inspirations of the collection: this is hippie-femme shadowed by something sinister.

The thing about Lady Petrova is that she’s been a purveyor of this particular aesthetic for a number of years in her native Melbourne. She is this vision of whimsical, lace-trimmed, unapologetic girlishness with a cool twist. And now, with the likes of Del Rey showing how such an aesthetic can be worn by the masses, this might just be her biggest chance to shine.

View the full spring 2012 collection from Lady Petrova (ladypetrova.com) at the gallery.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.