Marks and Spencers has, after four years of hard work, launched “the most sustainable suit in the world” this morning (19th of May) during the the retailer’s Plan A Stakeholder meeting.
One wouldn’t be able to guess so, as the suit looks like any other M&S suit, with its many qualities and few defaults, but the outfit is said to be the future of tailoring: every stitch and detail has been thought and rethought, making every one of the componants of the suit as close to the idea of sustainable fashion as can be. Marc Bolland (CEO) stated that the suit was about “laying down what we consider to be a blueprint for the future of the textile industry.”
Made from fully traceable Australian organic wool, (British sheep just can’t compete with the softness and quality of their Australian counterparts), dyed in Italy using approved technology, and then spun into yarn at an Italian mill, the fabric is assembled in China along with around twenty other components – each one meticulously sourced to ensure they are the most sustainable possible.
These componants include linings made from recycled bottle polyester from a hi-tech processing plant in Japan, recycled polyester zips, reclaimed pocket linings (surplus from M&S own production lines) and reclaimed stray buttons which would otherwise end up in landfill. The canvas, which is used inside the main body of the suit, is also made from recycled polyester, and even the suit’s care label is made from recycled polyester.
M&S admited that the brand’s employees are still working to find a more sustainable source of thread and shoulder pads, as they strive for continuous improvement.
The suit will go on sale at the end of August for £349, and more sustainable clothes – including womenswear – will be launched by the end of the year.