If you didn’t know that the TARDIS is a blue police box that’s bigger on the inside and also a time machine, then you might as well skip this post. The long-serving popular cultural phenomenon of Dr Who has clearly passed you by like a Dalek attack over the house of a heavy sleeper. If, on the contrary, you’re counting down the days until Matt Smith and his bow-tie return to T.V, you may want these in anticipation. Black Milk have released a TARDIS dress and TARDIS leggings. Time and Relative Dimension in Space… for your legs.
Geek-gone-sexy is not a new thing as far as the internet is concerned – the internet loves a sexy geek – but something must be said for the mainstream popularity of the rebooted Dr Who series in breaking down the barrier. Especially since Matt Smith took over: this is the man who was known to DJ throbbing electronic mixes of the Dr Who theme to pulsating festival crowds with sex-bomb Daisy Lowe standing by as his squeeze, while men Britain over looked on with envy. In other words, it’s not at all a stretch for Dr Who to be seen as both popular and sexy.
So rather than going against any preconceptions that the only fashion item Dr Who lovers are wearing is a 3-meter-long stripped knitted scarf, Black Milk are cleverly capitalising on something that plenty of young people will love and voraciously consume. The meaning of geek-chic has evolved, and it seems to be the smaller, cult brands who really know how to respond (Lazy Oaf another example).