Wildfox view the ’90s as a kind of magic decade – or at least they pull the magic out of the best parts of it when they design their collections. Romeo + Juliet, the DiCaprio + Danes version of ’96, regularly tops the list of the brand’s inspirations (the Wildfox fall 2012 campaign included).
So what does their modern-day Juliet wear underneath her Wildfox fall collection clothing? Wildfox White Label intimates, naturally. The intimates look book “was inspired by Juliet’s bedroom if she had been alive in the 90s, lived in Verona and starred on The Real World.”
Everything in the collection is soft in shape, comfortable, worthy of being worn as either underwear or outerwear. Fluffy cats, delicate roses and starry skies are printed across pieces along with words like “Oh Romeo, Romeo”. Wildfox do love to appeal to a girl’s sense of ’90s nostalgia.
View the full look book from Wildfox (ilovewildfox.com) at the gallery.