Update: more pictures added after the jump.
For once, the culture of instant gratification that we’ve so come to live by has been neatly swept aside and tethered back… for as well as bringing meticulous glamour back to womenswear, Tom Ford is bringing back something even bigger: anticipation. Fed up with the Internet age of public consumption Ford has kept the cards of his women’s line close to his perfectly buttoned-up chest, and in doing so has created something that’s truly exclusive. So exclusive it’s not all over Twitter. So exclusive that we won’t see photographs of the Spring 2011 preview parade, which took place this week, until December. That may be three months in the real world but for the “overexposed” digital universe, that’s decades.
In an era that gave rise to the term ‘massclusivity’, Tom Ford’s new collection is generating buzz in a way that goes totally against the grain. And that’s refreshing.
Ford’s show was modelled by 32 women including the likes of Daphne Guinness, Julianne Moore, Beyonce Knowles, Lauren Hutton and Lou Doillon, as well as models Daria Werbowy, Amber Valetta and Stella Tennant.