Tom Ford brings back exclusivity

Update: more pictures added after the jump.

For once, the culture of instant gratification that we’ve so come to live by has been neatly swept aside and tethered back… for as well as bringing meticulous glamour back to womenswear, Tom Ford is bringing back something even bigger: anticipation. Fed up with the Internet age of public consumption Ford has kept the cards of his women’s line close to his perfectly buttoned-up chest, and in doing so has created something that’s truly exclusive. So exclusive it’s not all over Twitter. So exclusive that we won’t see photographs of the Spring 2011 preview parade, which took place this week, until December. That may be three months in the real world but for the “overexposed” digital universe, that’s decades.

In an era that gave rise to the term ‘massclusivity’, Tom Ford’s new collection is generating buzz in a way that goes totally against the grain. And that’s refreshing.

Tom Ford womenswear preview

Click the thumbnails for full pictures:
Tom Ford women's pictures
Tom Ford women's pictures
Tom Ford women's pictures
Tom Ford women's pictures
Tom Ford women's pictures
Tom Ford women's pictures
Tom Ford women's pictures
Tom Ford women's pictures
Tom Ford women's pictures
Tom Ford women's pictures
Tom Ford women's pictures
Tom Ford women's pictures
Tom Ford women's pictures
Tom Ford women's pictures
Tom Ford women's pictures
Tom Ford women's pictures
Tom Ford women's pictures
Tom Ford women's pictures
Tom Ford women's pictures
Tom Ford women's pictures
Tom Ford women's pictures
Tom Ford women's pictures
Tom Ford women's pictures
Tom Ford women's pictures
Tom Ford women's pictures
Tom Ford women's pictures
Tom Ford women's pictures
Tom Ford women's pictures
Tom Ford women's pictures
Tom Ford women's pictures
Tom Ford women's pictures
Tom Ford women's pictures
Tom Ford women's pictures
Tom Ford women's pictures
Tom Ford women's pictures
Tom Ford women's pictures
Tom Ford women's pictures
Tom Ford women's pictures
Tom Ford women's pictures
Tom Ford women's pictures

Ford’s show was modelled by 32 women including the likes of Daphne Guinness, Julianne Moore, Beyonce Knowles, Lauren Hutton and Lou Doillon, as well as models Daria Werbowy, Amber Valetta and Stella Tennant.

Beyonce at Tom Ford Spring 2011

Tom Ford womenswear preview

Tom Ford womenswear preview

Tom Ford womenswear preview

Tom Ford womenswear preview

Tom Ford womenswear preview

Subsequent updates

Images: NY Times and Fashin.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.