Victoria’s Secret’s annual ‘fantasy bra’ is either brilliantly luxurious or preposterously extravagant, depending on who you ask. But the thing it always is, without fail, is a successful marketing tactic. Who can resist having a peek at what a 2.5 million dollar bra could possibly look like?

Victoria's Secret fantasy bra 2012

This year it looks like a (comparatively) understated floral design, created by London Jewelers of New York from nearly 5,200 precious gems. There’s everything from sapphines and rubies to various hues of diamond, all set in 18-karat rose and yellow gold.

The 2012 fantasy bra is modelled by Alessandra Ambrosio.

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