Cult LA label Wildfox don’t just pick a theme and loosely flirt with it, they grab it, squeeze it for all it’s worth, build a collection from the cobwebby essence of its very dreams. Case in point: their latest collection. Titled Magical Creatures, it picks up everyone who’s a fan of the label’s aesthetic and transports them into a constructed dreamland of pink hair and ponies.
Accompanying the collection is a story written by author Francesca Lia Block that follows the interweaving lives of an urban fairy, gypsy, and witch. Hence the segmented look book by three different names and styles. If it feels childish to be revisiting the likes of magic and fairies, it’s worth remembering that it’s all part of the Wildfox appeal; this is a brand that promotes youth at every age and appeals to many an inner child for it.
If you want to escape to a fantasyland for a while you can read Lia Block’s story here.
To view the all the images of Wildfox‘s Magical Creatures collection click on the thumbnails and browse through the gallery.