Zimmermann take florals to the flipside

Zimmermann describe their spring 2012 story as being one of contradictions. But there’s certainly nothing about the collection that’s contradictory to the brand, or the way it reliably uses prints and cuts to generate a mood that’s feminine yet cool. This collection takes the name Flipside and where the contrasts do occur its in the floral prints and lace pitted against sporty elements like silk anoraks, leather racerbacks, and baseball tees. It’s a flipside we’ve perhaps seen before, but one that Zimmermann brings fresh life to.

With a look book modelled by Lauren Brown that shows off the movement of the pieces, you can view the full spring 2012 collection by Zimmermann at the above gallery.