Bikinis & swimwear.

You probably know it at first glance: the unmistakable digital-print swimwear aesthetic that We Are Handsome have been pioneering since the beginning, and that others have in time adopted. Roaring animals are forever creeping from the jungle and onto the torsos of the brand’s pieces; sometimes it might be florals or a fairground. The spring / summer 2013 ad campaign showcases yet more creatures that…

“Oh, it’s meant to be over the top,” we reassure our friends when they look upon a catwalk with bewilderment. So much of the fashion that hits catwalks is described as ‘wearable art’, made only to fill the wardrobes of the likes of Anna Dello Russo. But what happens when a piece really is wearable art? What happens when the echo of Helmut Newton’s voyeuristic…

With the aspiring season of warmth moving into the northern hemisphere’s midst it is time to peel away the layering style of colder times and settle into something a little more vibrant. With winter declaring its dominance so persistently in the last few months it almost seems inconsequential not to celebrate the skinlessness and brilliance that comes with summer clothing. This swimwear shoot by Michael…

Whether looking at summery imagery makes you want to run out and buy a new bikini for 2013, hit the gym, or simply head to a warmer climate, there’s no denying the warming feeling that creeps into your bones when you do. The latest swim campaign from Oysho stars Emily DiDonato in pieces with ruffled busts, banana leaf motifs, and digital prints.

The sun is always shining somewhere. Certainly not where I happen to be writing this from – where the snow insists on falling despite it, theoretically, being spring time – but perhaps in Brazil, from where label Agua de Coco hails. In fact, if you were to judge by this campaign starring adorable redhead Cintia Dicker, the sun is always shining in Brazil. Instent on…

Etam make the kind of swimwear that borders classic and on-trend, never straying too far from the former and always with consideration for the latter. Their spring 2013 campaign stars an ever-gorgeous Natalia Vodianova, in pieces that flirt with key 2013′s swimwear styles from bright colours to flattering gathered cups and nautical stripes.

If being stuck for choice in the swimwear arena was ever an issue, you’ll likely find the opposite problem now prevails: in a time where almost anything goes and no print is out of bounds, you’ll likely find yourself spoiled for choice, not short on it. Zimmermann’s spring collection contributes to this desirable predicament. A heavenly white bikini with ruffles that hug the chest like…

Winter ends and we all collectively look forward to one thing during summer: fun in the sun. People flock to the beach to take advantage of the warm weather while others hang out poolside with a drink beside them. Whatever your summer activity may be, if you’re of the fairer sex it will more than likely involve a swimsuit at some point.

We see and experience many things: there are those things that fall by the wayside, neither igniting nor inspiring us. And there are those things of supreme beauty and flawless design. Today I am going to talk about the latter of these two things. Today I will mention the occurrence of elongated elegance, of wisps of colour and texture. I will mention the undeniable presence…

Inspired by their own edgy pieces of lingerie, Bordelle’s first swimwear collection – envisioned for spring 2013 – is all about fusing the flattering retro silhouettes with the tough bondage accents. The 2013 bikinis are ready to set the beach on fire with their slick cuts, alluring silhouettes and overall sophisticated feel. The graphic elements emerge against the sleek and powerful hourglass figures, gently colored in…