Bikinis & swimwear.

Inspired by their own edgy pieces of lingerie, Bordelle’s first swimwear collection – envisioned for spring 2013 – is all about fusing the flattering retro silhouettes with the tough bondage accents. The 2013 bikinis are ready to set the beach on fire with their slick cuts, alluring silhouettes and overall sophisticated feel. The graphic elements emerge against the sleek and powerful hourglass figures, gently colored in…

A swimwear label’s job is done if they produce swimwear you’d want to buy. A swimwear campaign‘s job is done if you suddenly find yourself wanting to be on a beach somewhere, wanting to be the model, wanting to live a holiday lifestyle far from the cares of the world. Zimmermann, generally speaking, do a pretty good job of both season after season. You may…

Part of the appeal of Morena Rosa’s spring 2013 collection, as it’s presented in the collection’s campaign, comes down to the accessorising. Not least a golden glow of a tan and summery coral lipstick, but also the uncompromising boldness of the tribal jewellery pieces. Ropes, tassels and brass rings become oversized necklaces, and huge orange diamond-shaped earrings (a little too huge for everyday wear) jump…

Every time you think you’ve seen it all when it comes to swimwear – every strappy black monokini, every white one piece with gold hardware, every gathered goddess bikini – someone comes along and executes it all a little differently. Moeva sees the classics with fresh eyes. The London-based brand (yes, rainy London can produce amazing swimwear designers too. Someone has to cater for all…

We Are Handsome‘s digitally printed swimsuits are so wearable beyond the beach, it was only a matter of time before the brand decided to deliberately blur the line a bit further. The Streets, the latest collection to be introduced by the brand, does just that. Adding an urban edge to the brand’s offerings, The Streets introduces pieces like full sleeved bodysuits and maxi dresses. One…

Brazil somehow manages to produce swimwear labels and supermodels in equal quantities. Cia Maritima swimwear and model Izabel Goulart – both Brazilian – are a dream pairing in this campaign. Swimwear in 2012 is heavily geared towards the patterned and the colourful, two qualities which stand out twice as much against bronzed skin like Goulart’s, and the saturated imagery doesn’t exactly hinder the effect either.…

To say something is infused with nostalgia is, these days, hardly a rarity. We want our fashion shoots and campaigns to call up the feeling of some golden age, some time when the sun was brighter and lives were less stressful and hairstyles were somehow sexier. So what varies is more the how it’s done, and the how well. Minimale Animale are masters at creating…

Thousands of people who had previously never heard the words Agua de Coco just did. Many of them aren’t the target audience for the Brazilian swimwear label; some of them are. But that’s the power of landing a Victoria’s Secret model in your campaign, the power of a name like Candice Swanepoel. Going beyond just fashion media, every news outlet and men’s interest website will…

When two fashion labels with opposing aesthetics meet ends, it’s bound to raise the level of doubt and scepticism. You either expect a one-sided collaboration or a forceful mix of two styles. However, shutting the critics and blending ingredients together, swimwear label We Are Handsome has collaborated with British brand Ben Sherman for a capsule collection for spring 2012 / summer 2013. Putting quality into…

Regardless of whether there’s a new Bond film on the horizon or not, the appeal of the ’60s bombshell Bond Girl simply never dies. When there is a new instalment due to hit screens we simply have a good excuse to revisit the nostalgia of the 1960s spy genre with even more fervour than usual. Enter the new campaign from Wildfox Swim, brilliantly timed to…