Bikinis & swimwear.

Jess Hart does summer for Louis Vuitton

The casual side of Louis Vuitton, Australian beauty Jessica Hart lounges in playsuits, bikinis and bare feet for the fashion house’s summer 2014 imagery. Of course the focus never falls far from Louis Vuitton’s core accessories: sunglasses, bags and luxurious silk scarves.
Louis Vuitton summer '14 campaign
Louis Vuitton summer '14 campaign
Louis Vuitton summer '14 campaign
Louis Vuitton summer '14 campaign
Louis Vuitton summer '14 campaign
Louis Vuitton summer '14 campaign
Louis Vuitton summer '14 campaign
Louis Vuitton summer '14 campaign

Beachside bikinis & Barbara Palvin

Twin Set’s bikinis aren’t necessarily for everyone (let’s use the word “youthful” – such as it applies to a leopard print bandeau with shirred edges and a prominent love heart at its center). But then some models just steal the attention so much you barely even look at the clothes. Barbara Palvin is one of them, and her soft beauty works wonders for the youthful…
Twin Set S/S '14 Campaign
Twin Set S/S '14 Campaign
Twin Set S/S '14 Campaign
Twin Set S/S '14 Campaign
Twin Set S/S '14 Campaign
Twin Set S/S '14 Campaign
Twin Set S/S '14 Campaign
Twin Set S/S '14 Campaign

Andreea Diaconu for Etam Swim

It’s difficult to decide which is more striking – her killer figure or her killer cheekbones. With both on display in Etam’s latest spring 2014 swimwear campaign, Romanian model Andreea Diaconu proves why she’s in such hot demand right now.
Etam Swim S/S '14 campaign
Etam Swim S/S '14 campaign
Etam Swim S/S '14 campaign
Etam Swim S/S '14 campaign
Etam Swim S/S '14 campaign
Etam Swim S/S '14 campaign
Etam Swim S/S '14 campaign
Etam Swim S/S '14 campaign

Beaches & babes: it must be Victoria’s Secret swim

With each Victoria’s Secret swim collection, the brand seems to move further away from catalogue and more towards campaign. Read: more romantic photos, less cliche poses, and generally better imagery. This time around it’s a bikini filled foray featuring fitspo-inducing models Candice Swanepoel, Martha Hunt, Jac, and Magdalena Frackowiak in a campaign titled Turks & Caicos.
Turks & Caicos: Victoria's Secret Swim '14
Turks & Caicos: Victoria's Secret Swim '14
Turks & Caicos: Victoria's Secret Swim '14
Turks & Caicos: Victoria's Secret Swim '14
Turks & Caicos: Victoria's Secret Swim '14
Turks & Caicos: Victoria's Secret Swim '14
Turks & Caicos: Victoria's Secret Swim '14
Turks & Caicos: Victoria's Secret Swim '14

Reliably remarkable: beaches & bikinis from Zimmermann

Reliable sounds almost a dirty word, as if to suggest something is unremarkable, or undeserving of a more fervent compliment. But it springs to mind with each new Zimmermann Swim campaign that surfaces and greets the eyes with a predictable level of sun-soaked gorgeousness. You might say Zimmermann’s collections and campaigns are remarkable, and reliably so. The latest Zimmermann Swim imagery has everything of the…
Zimmermann Swim summer '14 campaign
Zimmermann Swim summer '14 campaign
Zimmermann Swim summer '14 campaign
Zimmermann Swim summer '14 campaign
Zimmermann Swim summer '14 campaign
Zimmermann Swim summer '14 campaign
Zimmermann Swim summer '14 campaign
Zimmermann Swim summer '14 campaign

Emily Ratajkowski, bikinis & bank robbing

Minimale Animale always nail that ’80s/’90s L.A. sex-appeal, but doubly so when you stick Emily Ratajkowski in their latest high-cut bikini briefs and sheer mesh tops and let Henrik Purienne helm the imagery. With all things ’90s being in favour again, the thematic choices even make perfect sense. Bank robbers who are revealed to be sexy surfers: it’s Point Break sans Reeves and Swayze.
Minimale Animale S/S '14 campaign
Minimale Animale S/S '14 campaign
Minimale Animale S/S '14 campaign
Minimale Animale S/S '14 campaign
Minimale Animale S/S '14 campaign
Minimale Animale S/S '14 campaign
Minimale Animale S/S '14 campaign

Swimwear, shadows & horses: Andres Sarda’s gorgeous campaign

Swimwear campaigns usually inflect to the side of bright, straightforward, and cheerful. They’re photos of girls, toned and tanned, smiling or looking sensual, bikinis always perfectly captured in bright sunlight so you can see their every detail. They’re what’s on display, after all. Txema Yeste created something a little different for the latest Andres Sarda campaign. In Yeste’s shots, Denisa Dvorakova is masked in billows…
Andres Sarda S/S '14 Campaign
Andres Sarda S/S '14 Campaign
Andres Sarda S/S '14 Campaign
Andres Sarda S/S '14 Campaign
Andres Sarda S/S '14 Campaign
Andres Sarda S/S '14 Campaign
Andres Sarda S/S '14 Campaign
Andres Sarda S/S '14 Campaign

Strappy cuts and sunsets: Suboo resort

Prints are always key to the Suboo brand – and the just-dropped Resort 2013 collection is no exception. Black and white animal print clings to the body in some sporty-cut pieces, or billows about it in others; abstracted digital florals in a wash of soft colours are the prime print suspect for the girl who wants something a little more feminine yet equally as modern.…
Suboo Resort '13 campaign
Suboo Resort '13 campaign
Suboo Resort '13 campaign
Suboo Resort '13 campaign
Suboo Resort '13 campaign
Suboo Resort '13 campaign
Suboo Resort '13 campaign
Suboo Resort '13 campaign

The bombshell black swimsuit: get the look

Ever since we laid eyes on OYE Swimwear’s SS13 look book, we knew one thing would henceforth be indisputable: a little black swimsuit can be just as head-turning as the most skimpily cut, brightly coloured one. For those in parts of the world entering summer (or, wisely, escaping winter for some such place) the question of a worthy swimwear investment comes not just down to…

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