Bikinis & swimwear.

IYA Swimwear does slick, sporty, sexy

Lingerie-inspired. Slick and sporty. Somehow these two concepts seem disparate, not the kind of elements that would gel together easily. And yet IYA Australia created a simple wonder in their spring / summer 2014 collection: this black bikini with multiple lingerie-like straps that’s equal parts sporty and sexy. IYA’s girl “lives life to its fullest, she falls in love easily, jumps deep into the ocean……
IYA Australia S/S '14 Campaign
IYA Australia S/S '14 Campaign
IYA Australia S/S '14 Campaign
IYA Australia S/S '14 Campaign
IYA Australia S/S '14 Campaign
IYA Australia S/S '14 Campaign
IYA Australia S/S '14 Campaign
IYA Australia S/S '14 Campaign

Reinventing the classic black swimsuit: OYE

Masters of simplified sexiness (of the swimwear kind) – OYE – know precisely how to merge the season’s key swimwear trends into their own classic style. Their latest capsule for Turkish retailer ROMAN features more ways to reinvent the black swimsuit than you might expect, utilising asymmetrical cuts, sheer panels, Grecian Goddess sentiments and a bit of imagination.
Oye for ROMAN S/S '14 campaign
Oye for ROMAN S/S '14 campaign
Oye for ROMAN S/S '14 campaign
Oye for ROMAN S/S '14 campaign
Oye for ROMAN S/S '14 campaign
Oye for ROMAN S/S '14 campaign
Oye for ROMAN S/S '14 campaign
Oye for ROMAN S/S '14 campaign

Gisele sings, dances, models bikinis

As much as we’d like to comfort ourselves that supermodels are just physically perfect at the expense of all other talents, the likes of Gisele Bundchen (and Miranda Kerr, to be fair) are out to prove otherwise. Undiminished in her amazonian beauty, Gisele stars in H&M’s summer 2014 campaign – also singing a cover of Blondie’s Heart Of Glass for the occasion. The cover –…
Gisele Bundchen for H&M S '14
Gisele Bundchen for H&M S '14
Gisele Bundchen for H&M S '14
Gisele Bundchen for H&M S '14
Gisele Bundchen for H&M S '14
Gisele Bundchen for H&M S '14
Gisele Bundchen for H&M S '14
Gisele Bundchen for H&M S '14

Jess Hart does summer for Louis Vuitton

The casual side of Louis Vuitton, Australian beauty Jessica Hart lounges in playsuits, bikinis and bare feet for the fashion house’s summer 2014 imagery. Of course the focus never falls far from Louis Vuitton’s core accessories: sunglasses, bags and luxurious silk scarves.
Louis Vuitton summer '14 campaign
Louis Vuitton summer '14 campaign
Louis Vuitton summer '14 campaign
Louis Vuitton summer '14 campaign
Louis Vuitton summer '14 campaign
Louis Vuitton summer '14 campaign
Louis Vuitton summer '14 campaign
Louis Vuitton summer '14 campaign

Beachside bikinis & Barbara Palvin

Twin Set’s bikinis aren’t necessarily for everyone (let’s use the word “youthful” – such as it applies to a leopard print bandeau with shirred edges and a prominent love heart at its center). But then some models just steal the attention so much you barely even look at the clothes. Barbara Palvin is one of them, and her soft beauty works wonders for the youthful…
Twin Set S/S '14 Campaign
Twin Set S/S '14 Campaign
Twin Set S/S '14 Campaign
Twin Set S/S '14 Campaign
Twin Set S/S '14 Campaign
Twin Set S/S '14 Campaign
Twin Set S/S '14 Campaign
Twin Set S/S '14 Campaign

Andreea Diaconu for Etam Swim

It’s difficult to decide which is more striking – her killer figure or her killer cheekbones. With both on display in Etam’s latest spring 2014 swimwear campaign, Romanian model Andreea Diaconu proves why she’s in such hot demand right now.
Etam Swim S/S '14 campaign
Etam Swim S/S '14 campaign
Etam Swim S/S '14 campaign
Etam Swim S/S '14 campaign
Etam Swim S/S '14 campaign
Etam Swim S/S '14 campaign
Etam Swim S/S '14 campaign
Etam Swim S/S '14 campaign

Beaches & babes: it must be Victoria’s Secret swim

With each Victoria’s Secret swim collection, the brand seems to move further away from catalogue and more towards campaign. Read: more romantic photos, less cliche poses, and generally better imagery. This time around it’s a bikini filled foray featuring fitspo-inducing models Candice Swanepoel, Martha Hunt, Jac, and Magdalena Frackowiak in a campaign titled Turks & Caicos.
Turks & Caicos: Victoria's Secret Swim '14
Turks & Caicos: Victoria's Secret Swim '14
Turks & Caicos: Victoria's Secret Swim '14
Turks & Caicos: Victoria's Secret Swim '14
Turks & Caicos: Victoria's Secret Swim '14
Turks & Caicos: Victoria's Secret Swim '14
Turks & Caicos: Victoria's Secret Swim '14
Turks & Caicos: Victoria's Secret Swim '14

Reliably remarkable: beaches & bikinis from Zimmermann

Reliable sounds almost a dirty word, as if to suggest something is unremarkable, or undeserving of a more fervent compliment. But it springs to mind with each new Zimmermann Swim campaign that surfaces and greets the eyes with a predictable level of sun-soaked gorgeousness. You might say Zimmermann’s collections and campaigns are remarkable, and reliably so. The latest Zimmermann Swim imagery has everything of the…
Zimmermann Swim summer '14 campaign
Zimmermann Swim summer '14 campaign
Zimmermann Swim summer '14 campaign
Zimmermann Swim summer '14 campaign
Zimmermann Swim summer '14 campaign
Zimmermann Swim summer '14 campaign
Zimmermann Swim summer '14 campaign
Zimmermann Swim summer '14 campaign

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