Bikinis & swimwear.

10 of the best looks from Miami Swim

Some things are fairly constant in the world of swimwear: string bikinis and kaftans and cover-ups. But swimwear trends evolve like all others, and there’s no better place to get a sense of what’ll be hot next summer than on the runways of Miami. There were covetable summer looks aplenty, but we’ve decided to single out just a few favourites. In no particular order, here…

The swimwear of Resort 2014: what’s hot

Building upon spring's trends while also giving us a glimpse into the future, the resort collections presented swimwear styles that flitted the boundaries of sporty and sexy. To give you a run down of the best of them - as well as what's trending - here's a round-up of the hot bikini styles from resort 2014. Pack your beach bag and let's go.
Resort takes a dip
Resort takes a dip
Resort takes a dip
Resort takes a dip
Resort takes a dip
Resort takes a dip
Resort takes a dip
Resort takes a dip

Swimwear that keeps its cool in the sun: We Are Handsome

You probably know it at first glance: the unmistakable digital-print swimwear aesthetic that We Are Handsome have been pioneering since the beginning, and that others have in time adopted. Roaring animals are forever creeping from the jungle and onto the torsos of the brand’s pieces; sometimes it might be florals or a fairground. The spring / summer 2013 ad campaign showcases yet more creatures that…
We Are Handsome S/S '13 The Discovery Campaign
We Are Handsome S/S '13 The Discovery Campaign
We Are Handsome S/S '13 The Discovery Campaign
We Are Handsome S/S '13 The Discovery Campaign
We Are Handsome S/S '13 The Discovery Campaign
We Are Handsome S/S '13 The Discovery Campaign
We Are Handsome S/S '13 The Discovery Campaign
We Are Handsome S/S '13 The Discovery Campaign

Naked but not

“Oh, it’s meant to be over the top,” we reassure our friends when they look upon a catwalk with bewilderment. So much of the fashion that hits catwalks is described as ‘wearable art’, made only to fill the wardrobes of the likes of Anna Dello Russo. But what happens when a piece really is wearable art? What happens when the echo of Helmut Newton’s voyeuristic…
Read 'Naked but not' »

A bold and beguiling beauty in summer’s latest display

With the aspiring season of warmth moving into the northern hemisphere’s midst it is time to peel away the layering style of colder times and settle into something a little more vibrant. With winter declaring its dominance so persistently in the last few months it almost seems inconsequential not to celebrate the skinlessness and brilliance that comes with summer clothing. This swimwear shoot by Michael…
Gizele Oliveira by Michael David Adams
Gizele Oliveira by Michael David Adams
Gizele Oliveira by Michael David Adams
Gizele Oliveira by Michael David Adams
Gizele Oliveira by Michael David Adams
Gizele Oliveira by Michael David Adams
Gizele Oliveira by Michael David Adams
Gizele Oliveira by Michael David Adams

Oysho’s summer swim

Whether looking at summery imagery makes you want to run out and buy a new bikini for 2013, hit the gym, or simply head to a warmer climate, there’s no denying the warming feeling that creeps into your bones when you do. The latest swim campaign from Oysho stars Emily DiDonato in pieces with ruffled busts, banana leaf motifs, and digital prints.
Oysho Swimwear S/S '13 Campaign
Oysho Swimwear S/S '13 Campaign
Oysho Swimwear S/S '13 Campaign
Oysho Swimwear S/S '13 Campaign
Oysho Swimwear S/S '13 Campaign
Oysho Swimwear S/S '13 Campaign

Cintia Dicker wears a bikini for winter

The sun is always shining somewhere. Certainly not where I happen to be writing this from – where the snow insists on falling despite it, theoretically, being spring time – but perhaps in Brazil, from where label Agua de Coco hails. In fact, if you were to judge by this campaign starring adorable redhead Cintia Dicker, the sun is always shining in Brazil. Instent on…

Natalia Vodianova for Etam swimwear

Etam make the kind of swimwear that borders classic and on-trend, never straying too far from the former and always with consideration for the latter. Their spring 2013 campaign stars an ever-gorgeous Natalia Vodianova, in pieces that flirt with key 2013’s swimwear styles from bright colours to flattering gathered cups and nautical stripes.
Etam S/S '13 Campaign
Etam S/S '13 Campaign
Etam S/S '13 Campaign
Etam S/S '13 Campaign
Etam S/S '13 Campaign
Etam S/S '13 Campaign
Etam S/S '13 Campaign
Etam S/S '13 Campaign

Zimmermann swim: supplies for summer

If being stuck for choice in the swimwear arena was ever an issue, you’ll likely find the opposite problem now prevails: in a time where almost anything goes and no print is out of bounds, you’ll likely find yourself spoiled for choice, not short on it. Zimmermann’s spring collection contributes to this desirable predicament. A heavenly white bikini with ruffles that hug the chest like…
Zimmermann S/S '13 / '14 Campaign
Zimmermann S/S '13 / '14 Campaign
Zimmermann S/S '13 / '14 Campaign
Zimmermann S/S '13 / '14 Campaign
Zimmermann S/S '13 / '14 Campaign
Zimmermann S/S '13 / '14 Campaign
Zimmermann S/S '13 / '14 Campaign
Zimmermann S/S '13 / '14 Campaign

Hanna Bloch’s vintage play

Winter ends and we all collectively look forward to one thing during summer: fun in the sun. People flock to the beach to take advantage of the warm weather while others hang out poolside with a drink beside them. Whatever your summer activity may be, if you’re of the fairer sex it will more than likely involve a swimsuit at some point.

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