Bikinis & swimwear.

Natalia Vodianova for Etam swimwear

Etam make the kind of swimwear that borders classic and on-trend, never straying too far from the former and always with consideration for the latter. Their spring 2013 campaign stars an ever-gorgeous Natalia Vodianova, in pieces that flirt with key 2013′s swimwear styles from bright colours to flattering gathered cups and nautical stripes.
Etam S/S '13 Campaign
Etam S/S '13 Campaign
Etam S/S '13 Campaign
Etam S/S '13 Campaign
Etam S/S '13 Campaign
Etam S/S '13 Campaign
Etam S/S '13 Campaign
Etam S/S '13 Campaign

Zimmermann swim: supplies for summer

If being stuck for choice in the swimwear arena was ever an issue, you’ll likely find the opposite problem now prevails: in a time where almost anything goes and no print is out of bounds, you’ll likely find yourself spoiled for choice, not short on it. Zimmermann’s spring collection contributes to this desirable predicament. A heavenly white bikini with ruffles that hug the chest like…
Zimmermann S/S '13 / '14 Campaign
Zimmermann S/S '13 / '14 Campaign
Zimmermann S/S '13 / '14 Campaign
Zimmermann S/S '13 / '14 Campaign
Zimmermann S/S '13 / '14 Campaign
Zimmermann S/S '13 / '14 Campaign
Zimmermann S/S '13 / '14 Campaign
Zimmermann S/S '13 / '14 Campaign

Hanna Bloch’s vintage play

Winter ends and we all collectively look forward to one thing during summer: fun in the sun. People flock to the beach to take advantage of the warm weather while others hang out poolside with a drink beside them. Whatever your summer activity may be, if you’re of the fairer sex it will more than likely involve a swimsuit at some point.

We Are Handsome: a desirously enchanted world

We see and experience many things: there are those things that fall by the wayside, neither igniting nor inspiring us. And there are those things of supreme beauty and flawless design. Today I am going to talk about the latter of these two things. Today I will mention the occurrence of elongated elegance, of wisps of colour and texture. I will mention the undeniable presence…

High-impact swimwear from Bordelle

Inspired by their own edgy pieces of lingerie, Bordelle’s first swimwear collection – envisioned for spring 2013 – is all about fusing the flattering retro silhouettes with the tough bondage accents. The 2013 bikinis are ready to set the beach on fire with their slick cuts, alluring silhouettes and overall sophisticated feel. The graphic elements emerge against the sleek and powerful hourglass figures, gently colored in…

Denisa Dvorakova for Zimmermann swim: the pictures

A swimwear label’s job is done if they produce swimwear you’d want to buy. A swimwear campaign‘s job is done if you suddenly find yourself wanting to be on a beach somewhere, wanting to be the model, wanting to live a holiday lifestyle far from the cares of the world. Zimmermann, generally speaking, do a pretty good job of both season after season. You may…
Zimmermann Swimwear S/S '13 Campaign
Zimmermann Swimwear S/S '13 Campaign
Zimmermann Swimwear S/S '13 Campaign
Zimmermann Swimwear S/S '13 Campaign
Zimmermann Swimwear S/S '13 Campaign
Zimmermann Swimwear S/S '13 Campaign
Zimmermann Swimwear S/S '13 Campaign
Zimmermann Swimwear S/S '13 Campaign

Bold bikinis from Morena Rosa

Part of the appeal of Morena Rosa’s spring 2013 collection, as it’s presented in the collection’s campaign, comes down to the accessorising. Not least a golden glow of a tan and summery coral lipstick, but also the uncompromising boldness of the tribal jewellery pieces. Ropes, tassels and brass rings become oversized necklaces, and huge orange diamond-shaped earrings (a little too huge for everyday wear) jump…
Morena Rosa S/S '13 Campaign
Morena Rosa S/S '13 Campaign
Morena Rosa S/S '13 Campaign
Morena Rosa S/S '13 Campaign
Morena Rosa S/S '13 Campaign
Morena Rosa S/S '13 Campaign
Morena Rosa S/S '13 Campaign
Morena Rosa S/S '13 Campaign

Moeva: swimwear classics reimagined

Every time you think you’ve seen it all when it comes to swimwear – every strappy black monokini, every white one piece with gold hardware, every gathered goddess bikini – someone comes along and executes it all a little differently. Moeva sees the classics with fresh eyes. The London-based brand (yes, rainy London can produce amazing swimwear designers too. Someone has to cater for all…
Moeva London S/S '13 Campaign by Koray Parlak
Moeva London S/S '13 Campaign by Koray Parlak
Moeva London S/S '13 Campaign by Koray Parlak
Moeva London S/S '13 Campaign by Koray Parlak
Moeva London S/S '13 Campaign by Koray Parlak
Moeva London S/S '13 Campaign by Koray Parlak
Moeva London S/S '13 Campaign by Koray Parlak
Moeva London S/S '13 Campaign by Koray Parlak

We Are Handsome takes swimwear to The Streets (gallery + video)

We Are Handsome‘s digitally printed swimsuits are so wearable beyond the beach, it was only a matter of time before the brand decided to deliberately blur the line a bit further. The Streets, the latest collection to be introduced by the brand, does just that. Adding an urban edge to the brand’s offerings, The Streets introduces pieces like full sleeved bodysuits and maxi dresses. One…
We Are Handsome: The Streets '12 collection
We Are Handsome: The Streets '12 collection
We Are Handsome: The Streets '12 collection
We Are Handsome: The Streets '12 collection
We Are Handsome: The Streets '12 collection
We Are Handsome: The Streets '12 collection
We Are Handsome: The Streets '12 collection
We Are Handsome: The Streets '12 collection

Brazilian swimwear, Brazilian babe: Izabel Goulart for Cia Maritima

Brazil somehow manages to produce swimwear labels and supermodels in equal quantities. Cia Maritima swimwear and model Izabel Goulart – both Brazilian – are a dream pairing in this campaign. Swimwear in 2012 is heavily geared towards the patterned and the colourful, two qualities which stand out twice as much against bronzed skin like Goulart’s, and the saturated imagery doesn’t exactly hinder the effect either.…
Izabel Goulart: Cia Maritima '13 swimwear collection
Izabel Goulart: Cia Maritima '13 swimwear collection
Izabel Goulart: Cia Maritima '13 swimwear collection
Izabel Goulart: Cia Maritima '13 swimwear collection
Izabel Goulart: Cia Maritima '13 swimwear collection
Izabel Goulart: Cia Maritima '13 swimwear collection
Izabel Goulart: Cia Maritima '13 swimwear collection
Izabel Goulart: Cia Maritima '13 swimwear collection

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