Lingerie & underwear.

The beautiful actress and model, Laetitia Casta seduces us in these short but sweet lingerie campaign videos for H&M’s holiday collection. The campaign is separated into three 20 second videos depicting this season’s underwear range that includes heart-shaped bras, hotpants that come mid-waist, lace briefs and corset-seam detail dresses. The first campaign video is called “Beautiful in Black” where we see Laetitia lounging around in…

Thinking of giving lingerie as a gift, but not sure that the usual bra-and-briefs set is the best idea? Why not try something unique: a basque or bodice that's either roaringly sexy or that blurs the boundary between lingerie and outerwear.

If Simone Perele’s latest look book feels distinctively classic, it’s not surprising: for autumn / winter 2013, the brand went back to the archives. The result is a set of five beautifully made collections – Lumière, Simone, Marylin, Ludivine and Olympe – which bring the brand’s trademark lacework and luxury fabrications into harmony with classically elegant shapes and contemporary cuts. As always, the emphasis is…

The holidays are fast approaching and this Agent Provocateur Secret Santa video is just really perfect to tickle your fancy and give you a lot of ideas on how you can surprise your loved one. It’s a fun yet provocative video featuring a woman who takes photos of herself in lingerie, acting in “true Agent Provocateur spirit”. As it says, “who said secret santa needs…

This fall 2012 look book feels like it could have come from a small, boutique lingerie brand: simply photographed, ultra pretty. Marry that with the manufacturing prowess of Zara and you have Oysho, a brand also owned by the giant Inditex. Hence the on-trend styles turned out at low price points. Fall has it covered from the soft and lacy to the minimalist, colour-blocked and…

It’s hard to put a finger, or rather an adjective, on exactly what it is about Princesse Tam Tam that works so well. It’s a brand steeped in that typically French effortlessness, and yet there’s always a girlish whimsy at the heart of it. You get the sense that the Princesse Tam Tam girl has perpetually just rolled out of bed and is all too…

Women of all sizes and shapes don their soft lace Simone Perele bras each morning and feel beautiful. It’s that kind of brand: made not just for special occasions or particular body types, but to cater to every occasion, to provide the supportive and comfortable foundation to any outfit, to create the feeling of sexiness regardless of size or shape. It makes sense, then, that…

More David Beckham for H&M underwear, more of the man modelling for the accompanying campaign. It’s not all that different to the last one – fit, tattooed body and slicked undercut still intact – but sometimes, you just gotta give the people what they want.

The words French and lingerie are so often seen together that it’s easy to overlook the heritage of English lace in the lingerie making process. But enter Ayten Gasson, who uses Nottingham lace and new English lace to highlight “the traditional skills which the UK was once celebrated for.” The mission of Gasson’s lingerie line is twofold: to create beautiful, luxurious lingerie pieces and to…

Weddings are special: they mark a turning point in a woman’s life and Australian designer Collette Dinnigan celebrates this with her new bridal lingerie collection. Debuting with 19 pieces of couture lingerie, this collection is made for the modern woman to make her feel even more beautiful and confident on her wedding day.