Lingerie & underwear.

Pretty Wild Lingerie is pretty and wild, as promised

The clever ambiguity of the name makes its meaning apparent in Pretty Wild Lingerie’s debut collection: pretty is in the detail, wild is in the attitude. Designed by Iranian born, Belgian educated Firouze Akhbari, the label launched with the single intention of creating the kind of lingerie where each piece is a gift to give or recieve. And really, who wants to pull the ribbon…

The perfect Valentine’s day lingerie: talking with Coco de Mer

It’s hard not to associate Valentines Day with lingerie. That’s because Valentine’s Day celebrates not just love, but the passionate side of love. The side that comes wrapped in silk and tied in a big red bow, the side that wants to give attention as much as receive it, to have no care for any time but the present moment. In other words, it’s not…
Coco de Mer S/S '13 Campaign
Coco de Mer S/S '13 Campaign
Coco de Mer S/S '13 Campaign
Coco de Mer S/S '13 Campaign
Coco de Mer S/S '13 Campaign
Coco de Mer S/S '13 Campaign
Coco de Mer S/S '13 Campaign
Coco de Mer S/S '13 Campaign

Sarah Stephens vampish for Agent Provocateur

The calendar has just flipped over to February, so you can rest assured that the next few weeks will be filled with all things lacy and impassioned for the occasion of the 14th. Agent Provocateur are never short on Valentine’s Day options, as this look book featuring Australian model Sarah Stephens attests.
Sarah Stephens for Agent Provocateur
Sarah Stephens for Agent Provocateur
Sarah Stephens for Agent Provocateur
Sarah Stephens for Agent Provocateur
Sarah Stephens for Agent Provocateur
Sarah Stephens for Agent Provocateur
Sarah Stephens for Agent Provocateur
Sarah Stephens for Agent Provocateur

Babydolls and French femininity: Jessica Choay

There are just not enough things in the world able to evoke romance and to whisper femininity quite like the entire concept of shooting for a lingerie campaign, envisioned by an emerging French designer, in one of the most beautiful cities in the world. Accordingly, Milan, the gorgeous Jovana Filipovic and Jessica Choay‘s utterly subtle collection of babydolls bring along a whole new meaning for…
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign

Laetitia Casta for H&M holiday lingerie campaign

The beautiful actress and model, Laetitia Casta seduces us in these short but sweet lingerie campaign videos for H&M’s holiday collection. The campaign is separated into three 20 second videos depicting this season’s underwear range that includes heart-shaped bras, hotpants that come mid-waist, lace briefs and corset-seam detail dresses. The first campaign video is called “Beautiful in Black” where we see Laetitia lounging around in…

Simone Perele: modernising classics

If Simone Perele’s latest look book feels distinctively classic, it’s not surprising: for autumn / winter 2013, the brand went back to the archives. The result is a set of five beautifully made collections – Lumière, Simone, Marylin, Ludivine and Olympe – which bring the brand’s trademark lacework and luxury fabrications into harmony with classically elegant shapes and contemporary cuts. As always, the emphasis is…

Sexy never takes a day off: Agent Provocateur Secret Santa

The holidays are fast approaching and this Agent Provocateur Secret Santa video is just really perfect to tickle your fancy and give you a lot of ideas on how you can surprise your loved one. It’s a fun yet provocative video featuring a woman who takes photos of herself in lingerie, acting in “true Agent Provocateur spirit”. As it says, “who said secret santa needs…

Anais Pouliot for Oysho lingerie

This fall 2012 look book feels like it could have come from a small, boutique lingerie brand: simply photographed, ultra pretty. Marry that with the manufacturing prowess of Zara and you have Oysho, a brand also owned by the giant Inditex. Hence the on-trend styles turned out at low price points. Fall has it covered from the soft and lacy to the minimalist, colour-blocked and…
Oysho Lingerie W '12 Look Book
Oysho Lingerie W '12 Look Book
Oysho Lingerie W '12 Look Book
Oysho Lingerie W '12 Look Book
Oysho Lingerie W '12 Look Book
Oysho Lingerie W '12 Look Book
Oysho Lingerie W '12 Look Book
Oysho Lingerie W '12 Look Book

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