Lingerie & underwear.

An afternoon tea with ID Sarrieri lingerie

I.D Sarrieri (www.sarrieri.com) make the kind of lingerie that has to be seen and touched to be fully appreciated. It’s delicate but not without it’s own kind of strength; a strength of purpose and aesthetic direction. On Valentines Day last week the brand hosted a delightful afternoon tea within the gilt-mirrored interior of the Cafe Royal Hotel in London, putting luxurious lace and velvet lingerie…

Maison Triumph: a lingerie-lover’s dream space opens in Covent Garden

Threre’s good reason the Triumph brand has been going strong for 127 years. At the brand’s headquarters yesterday morning, wiggling in and out of their famed shapewear, I could bear testament to the fact first hand: defying the laws of spacial displacement, their Shape Sensations pull in places seemingly without bulging out in others. But as well as providing the smooth foundation for an outfit…
Maison Triumph pop-up launch
Maison Triumph pop-up launch
Maison Triumph pop-up launch
Maison Triumph pop-up launch
Maison Triumph pop-up launch
Maison Triumph pop-up launch
Maison Triumph pop-up launch
Maison Triumph pop-up launch

Pretty Wild Lingerie is pretty and wild, as promised

The clever ambiguity of the name makes its meaning apparent in Pretty Wild Lingerie’s debut collection: pretty is in the detail, wild is in the attitude. Designed by Iranian born, Belgian educated Firouze Akhbari, the label launched with the single intention of creating the kind of lingerie where each piece is a gift to give or recieve. And really, who wants to pull the ribbon…

The perfect Valentine’s day lingerie: talking with Coco de Mer

It’s hard not to associate Valentines Day with lingerie. That’s because Valentine’s Day celebrates not just love, but the passionate side of love. The side that comes wrapped in silk and tied in a big red bow, the side that wants to give attention as much as receive it, to have no care for any time but the present moment. In other words, it’s not…
Coco de Mer S/S '13 Campaign
Coco de Mer S/S '13 Campaign
Coco de Mer S/S '13 Campaign
Coco de Mer S/S '13 Campaign
Coco de Mer S/S '13 Campaign
Coco de Mer S/S '13 Campaign
Coco de Mer S/S '13 Campaign
Coco de Mer S/S '13 Campaign

Sarah Stephens vampish for Agent Provocateur

The calendar has just flipped over to February, so you can rest assured that the next few weeks will be filled with all things lacy and impassioned for the occasion of the 14th. Agent Provocateur are never short on Valentine’s Day options, as this look book featuring Australian model Sarah Stephens attests.
Sarah Stephens for Agent Provocateur
Sarah Stephens for Agent Provocateur
Sarah Stephens for Agent Provocateur
Sarah Stephens for Agent Provocateur
Sarah Stephens for Agent Provocateur
Sarah Stephens for Agent Provocateur
Sarah Stephens for Agent Provocateur
Sarah Stephens for Agent Provocateur

Babydolls and French femininity: Jessica Choay

There are just not enough things in the world able to evoke romance and to whisper femininity quite like the entire concept of shooting for a lingerie campaign, envisioned by an emerging French designer, in one of the most beautiful cities in the world. Accordingly, Milan, the gorgeous Jovana Filipovic and Jessica Choay‘s utterly subtle collection of babydolls bring along a whole new meaning for…
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign

Laetitia Casta for H&M holiday lingerie campaign

The beautiful actress and model, Laetitia Casta seduces us in these short but sweet lingerie campaign videos for H&M’s holiday collection. The campaign is separated into three 20 second videos depicting this season’s underwear range that includes heart-shaped bras, hotpants that come mid-waist, lace briefs and corset-seam detail dresses. The first campaign video is called “Beautiful in Black” where we see Laetitia lounging around in…

Simone Perele: modernising classics

If Simone Perele’s latest look book feels distinctively classic, it’s not surprising: for autumn / winter 2013, the brand went back to the archives. The result is a set of five beautifully made collections – Lumière, Simone, Marylin, Ludivine and Olympe – which bring the brand’s trademark lacework and luxury fabrications into harmony with classically elegant shapes and contemporary cuts. As always, the emphasis is…

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