The latest campaign for Elle Macpherson's Intimates range has launched, and it's again creative and provocative. The series is made up of characters who do somewhat unusual things whilst alone at home in their underwear. The characters include Bubble Girl, Drummer Girl, Joker Girl, Saucergirl and Tuba Girl.
Elle says that the campaign moves to a new level of intimacy: "A woman alone in her private space is the definition of intimacy.
"Bringing to light the quirky and unusual side of ourselves that is often saved for when we are on our own is such a precious thing to watch."
The campaign sticks with the style of other Elle Macpherson intimates campaigns by using voyeuristic camera angles and leaving some mystery about who and what is happening.
For more images and videos from the campaign, visit the Fashionising forums.
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Discussion: Click Elle Macpherson's new Intimates lingerie line to find out more, and discuss this article in our fashion forums.
First Written: 28th August 2007 at 05.00
There aren't too many alpha-females out there and, though she might deny it, Tania certainly exudes their qualities. A keen eye, a focused approach, and a wardrobe spanning three rooms have made her one of the savviest of dressers. But it's not all couture for Tania, earning her fashionista credentials she'll frequently be seen on the town in a one-off, vintage dress and a pair of Gucci heels. She says: Vintage will never go out of style We say: Does that include vintage 80s?
