Bul’s offerings have always struck me as a little on the eclectic side; the racks of clothes that line their stores are not quite basics, not statements either, but they are the kind of blank-canvas pieces you can style in different ways. And Bul’s stores have a sort of neutrality that allows you to keep an open mind as to how you might approach each piece.
If there was, however, any thread to tie it all together it’s the mix of textures that compliment each other. Leather, cotton, wool knits – there’s an organic feel to it all. At last night’s launch of their new store on Brunswick St, Fitzroy that organic feel was heightened by a strummed acoustic guitar and rustic fingerfoods like plates of hot meatballs swimming in sauce, and huge orbs of ricotta that had been lovingly crumbed and then fried. But again it was all very subtle, and far from over-themed.
Bul’s menswear is as easy as the Australian male shopper would want it to be; with casual knit pieces, denims and the odd leather jacket, the kinds of pieces you’d envisage more to be worn on a wet country getaway or for late Sunday morning breakfast than in any work context. The stand outs of the store are by far the women’s leather pieces; skirts, beautifully cut shorts, and mod leather shift dresses in lightly distressed finishes are priced to what their quality dictates but no more, and would certainly be worth picking up.
Bul‘s new store can be found at 241 Brunswick St, Fitzroy.
For more social snaps from last night’s launch click on the thumbnails.