Returning to Australia always serves as a reminder for precisely how far behind the world this country’s retail scene actually is. If not necessarily in terms of quality, but at least in terms of the amount of international brands that have failed to reach its high street, Australia seems behind.
But that seems certain to change over the next twelve months. Raoul is here. Zara is coming. And GAP is fresh on the scene. So fresh, in fact, that a recent lick of paint greets you into the change rooms as eagerly as the assistants welcome you into the store.
Opening their flagship store at Chadstone last night, the invited, whom Fashionising.com’s team were amongst, seemed keen to not just attend the soiree and sip the bubbly, but send the tils ringing.
Melbourne can, afterall, be a place where Casual Friday starts on a Monday. And for that very reason GAP may have found itself the perfect market in which to build devotees.
All the pictures from GAP’s opening at Chadstone can be viewed by clicking on the thumbnails below.