GAP opening celebrations at Chadstone

Returning to Australia always serves as a reminder for precisely how far behind the world this country’s retail scene actually is. If not necessarily in terms of quality, but at least in terms of the amount of international brands that have failed to reach its high street, Australia seems behind.

But that seems certain to change over the next twelve months. Raoul is here. Zara is coming. And GAP is fresh on the scene. So fresh, in fact, that a recent lick of paint greets you into the change rooms as eagerly as the assistants welcome you into the store.

Opening their flagship store at Chadstone last night, the invited, whom Fashionising.com’s team were amongst, seemed keen to not just attend the soiree and sip the bubbly, but send the tils ringing.

gap chadstone

Click the thumbnails for full pictures:
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne

Melbourne can, afterall, be a place where Casual Friday starts on a Monday. And for that very reason GAP may have found itself the perfect market in which to build devotees.

All the pictures from GAP’s opening at Chadstone can be viewed by clicking on the thumbnails below.

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Written by .

He was 5 when his teacher wrote on his report card “Daniel can’t sit still.” Taking it as a compliment, he’s been on the go ever since. Having flown over 590,000 kilometres in a single year (2012), he’s done much to push the boundaries of a fashioniser, always looking to fold one extra Tom Ford suit into his set of Samsonite cases and for one extra occasion to tie a tie for. As much an editor-at-large as he is Fashionising.com’s Editor-in-chief, when he's not travelling to all the fashion weeks his passports will allow him to, Daniel works on guiding this publication’s editorial and trend views. He is one of Fashionising.com’s co-founders.

He can be followed on Facebook and on Instagram.