Enigmatically titled and inconspicuously tucked away, Insert Name Here is a hidden gem worth stumbling upon. Hosting its official opening party last night, this pop-up shop houses wares from three fabulous Melbourne designers: Joolz, Kuwaii, and Nikolina Concepts.

Insert Name Here store launch social pictures

Click the thumbnails for full pictures:
Social photos from 'insert name here' store opening, Melbourne, October 2009
Social photos from 'insert name here' store opening, Melbourne, October 2009
Social photos from 'insert name here' store opening, Melbourne, October 2009
Social photos from 'insert name here' store opening, Melbourne, October 2009
Social photos from 'insert name here' store opening, Melbourne, October 2009
Social photos from 'insert name here' store opening, Melbourne, October 2009
Social photos from 'insert name here' store opening, Melbourne, October 2009
Social photos from 'insert name here' store opening, Melbourne, October 2009
Social photos from 'insert name here' store opening, Melbourne, October 2009
Social photos from 'insert name here' store opening, Melbourne, October 2009
Social photos from 'insert name here' store opening, Melbourne, October 2009
Social photos from 'insert name here' store opening, Melbourne, October 2009
Social photos from 'insert name here' store opening, Melbourne, October 2009
Social photos from 'insert name here' store opening, Melbourne, October 2009
Social photos from 'insert name here' store opening, Melbourne, October 2009

Kuwaii’s simple yet striking pieces first caught our attention at Debut, Fashion Exposed where designer Kristy Barber was a finalist. Joolz is always a favourite with her unique jewellery pieces, and Nikolina is definitely worth a look if you’re after a headpiece for the Spring Racing Carnival.

Insert Name Here can be found at:
Shop 5, Georges on Collins
162 Collins Street
Melbourne 3000

More photos from the launch can be found at the gallery below.

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