Fashion blog / Fashion events / Fashion parties

Insert Name Here: pop-up store launch, Melbourne

Written by Tania Braukämper.

Enigmatically titled and inconspicuously tucked away, Insert Name Here is a hidden gem worth stumbling upon. Hosting its official opening party last night, this pop-up shop houses wares from three fabulous Melbourne designers: Joolz, Kuwaii, and Nikolina Concepts.

Insert Name Here store launch social pictures

Click the thumbnails for full pictures:
Social photos from 'insert name here' store opening, Melbourne, October 2009
Social photos from 'insert name here' store opening, Melbourne, October 2009
Social photos from 'insert name here' store opening, Melbourne, October 2009
Social photos from 'insert name here' store opening, Melbourne, October 2009
Social photos from 'insert name here' store opening, Melbourne, October 2009
Social photos from 'insert name here' store opening, Melbourne, October 2009
Social photos from 'insert name here' store opening, Melbourne, October 2009
Social photos from 'insert name here' store opening, Melbourne, October 2009
Social photos from 'insert name here' store opening, Melbourne, October 2009
Social photos from 'insert name here' store opening, Melbourne, October 2009
Social photos from 'insert name here' store opening, Melbourne, October 2009
Social photos from 'insert name here' store opening, Melbourne, October 2009
Social photos from 'insert name here' store opening, Melbourne, October 2009
Social photos from 'insert name here' store opening, Melbourne, October 2009
Social photos from 'insert name here' store opening, Melbourne, October 2009

Kuwaii’s simple yet striking pieces first caught our attention at Debut, Fashion Exposed where designer Kristy Barber was a finalist. Joolz is always a favourite with her unique jewellery pieces, and Nikolina is definitely worth a look if you’re after a headpiece for the Spring Racing Carnival.

Insert Name Here can be found at:
Shop 5, Georges on Collins
162 Collins Street
Melbourne 3000

More photos from the launch can be found at the gallery below.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.