Lee x Yeah Yeah Yeahs launch

Last night the Melbourne fashion scene descended upon the cosy Chapel Street space of Lee denim to herald in, with an appropriate mix of live music, cider and pizza, the brand’s latest campaign. Shot by Nick Zinner of the Yeah Yeah Yeahs the campaign and accompanying launch had all the hallmarks of rockstar cool you’d expect from a brand like Lee.

lee melbourne launch party

Click the thumbnails for full pictures:
Lee Launch Party Melbourne
Lee Launch Party Melbourne
Lee Launch Party Melbourne
Lee Launch Party Melbourne
Lee Launch Party Melbourne
Lee Launch Party Melbourne
Lee Launch Party Melbourne
Lee Launch Party Melbourne
Lee Launch Party Melbourne
Lee Launch Party Melbourne
Lee Launch Party Melbourne
Lee Launch Party Melbourne
Lee Launch Party Melbourne
Lee Launch Party Melbourne
Lee Launch Party Melbourne
Lee Launch Party Melbourne
Lee Launch Party Melbourne
Lee Launch Party Melbourne
Lee Launch Party Melbourne
Lee Launch Party Melbourne

We had our camera handy to capture the night’s revels; you can view all of the social photos from the Lee campaign launch party by clicking on the thumbnails.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.