Limedrop pops up in Melbourne

Somehow Limedrop‘s pop-up space at Melbourne Central manages to defy the usual ho-hum nothingness of a shopping centre setting. A little glass ‘greenhouse’ sitting independently away from the other stores, it’s cosy yet uncluttered, and not without a modern kind of charm. Partners in crime Clea and Nathan Price are the brains, hearts, and hands behind the label – two people as friendly as you’ll ever meet, and passionate about bringing their little piece of cool to Melbourne’s discerning fashion crowds.

At Friday’s launch I eyed some beautiful horse print mini-dresses (I think I may just need to go back and try one on), sipped on Chambord, and observed Facehunter Yvan Rodic doing his thing (he’s in Melbourne doing book signings, if you want to catch him this Thursday). While the Limedrop concept store is popping up for Summer 2010/2011 only, we’re hopeful that a more permanent city presence will be on the cards soon.

Limedrop pop-up store launch: Melbourne, November 26, 2010

Click the thumbnails for full pictures:
Limedrop pop-up store launch: Melbourne, November 26, 2010
Limedrop pop-up store launch: Melbourne, November 26, 2010
Limedrop pop-up store launch: Melbourne, November 26, 2010
Limedrop pop-up store launch: Melbourne, November 26, 2010
Limedrop pop-up store launch: Melbourne, November 26, 2010
Limedrop pop-up store launch: Melbourne, November 26, 2010
Limedrop pop-up store launch: Melbourne, November 26, 2010
Limedrop pop-up store launch: Melbourne, November 26, 2010
Limedrop pop-up store launch: Melbourne, November 26, 2010
Limedrop pop-up store launch: Melbourne, November 26, 2010
Limedrop pop-up store launch: Melbourne, November 26, 2010
Limedrop pop-up store launch: Melbourne, November 26, 2010
Limedrop pop-up store launch: Melbourne, November 26, 2010
Limedrop pop-up store launch: Melbourne, November 26, 2010
Limedrop pop-up store launch: Melbourne, November 26, 2010
Limedrop pop-up store launch: Melbourne, November 26, 2010
Limedrop pop-up store launch: Melbourne, November 26, 2010

Visit http://www.limedrop.com.au. You can view some more social photos from the store launch at the gallery below.

Share some style:

Want to keep up with fashion?

Once a week, we send out an update with the latest fashion trends, styles and collections.
Get yours direct in your inbox and keep ahead of fashion.

Our newsletter is spam free and your email address will never be shared or sold.
Author

Written by .

Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.