Nestled in Melbourne’s West sits Yarraville – the small but welcoming home to the usual things you might expect to find in a small but welcoming suburb: rustic cafes, a few bars that come to life on weekends, the Sun Theatre (a lovingly-restored remnant of the Art Deco era) and a scattering of small boutiques.

On Friday night a new addition to the Yarraville scene was unveiled. The black and white sign above the store’s narrow doorway doesn’t so much inform as announce its title of ‘Lo & Behold’, as if to say Lo & Behold! The West is fashionable after all.

lo & behold yarraville launch
Photo: Andrew Gough

Click the thumbnails for full pictures:
Lo & Behold store launch and social photos
Lo & Behold store launch and social photos
Lo & Behold store launch and social photos
Lo & Behold store launch and social photos
Lo & Behold store launch and social photos
Lo & Behold store launch and social photos
Lo & Behold store launch and social photos
Lo & Behold store launch and social photos
Lo & Behold store launch and social photos
Lo & Behold store launch and social photos
Lo & Behold store launch and social photos
Lo & Behold store launch and social photos
Lo & Behold store launch and social photos
Lo & Behold store launch and social photos
Lo & Behold store launch and social photos
Lo & Behold store launch and social photos
Lo & Behold store launch and social photos
Lo & Behold store launch and social photos
Lo & Behold store launch and social photos
Lo & Behold store launch and social photos
Lo & Behold store launch and social photos
Lo & Behold store launch and social photos
Lo & Behold store launch and social photos
Lo & Behold store launch and social photos
Lo & Behold store launch and social photos
Lo & Behold store launch and social photos
Lo & Behold store launch and social photos
Lo & Behold store launch and social photos

That won’t come as a surprise to many who are already in-the-know – but they can rejoice knowing that the gap in the inner West for a place to stalk out urban cool brands has just been filled. Lo & Behold’s first drop sees effortless Friend of Mine knits brushing shoulders with Cheap Monday jeans and Skinny Nelson tees, while a glass cabinet houses funky pairs of Karen Walker sunglasses and bits of jewellery from discoverable brands like LAS Jewellery.

With exposed brick walls and a fit-out that’s themed around copper and laced with an industrial edge, Lo & Behold’s store is well suited to the pared-back cool of the stock it houses. Worth a visit for both, you can find it at 13 Anderson St, Yarraville.

If you can’t get there, keep an eye on loandbehold.com.au for an online store component coming soon. For more photos of the store and the crowd who munched, sipped and chatted their way through the launch event, click on the thumbnails.

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