It’s such a quaint sounding concept that you’d think it has been around for a century, or at least a few decades. But the young tradition of a ‘tweed run’ has grown, only recently, to become a wildly successful and impassioned one. Last month’s New York Tweed Run, sponsored (very appropriately) by Ralph Lauren Rugby, brought out the knickerbockers, argyle socks, tweed vests and well-groomed moustaches from the woodwork – turning New York streets into surreal visions of another era.

For a closer look at what went on at the New York Tweed Run, check out the video after the break.

A little note to Melbourne fashionisers: a Melbourne Tweed Ride will work its way through the city on 27 November, promoting the bicycle as a stylish and sustainable mode of travel.

new york tweed run
Photo: Ralph Lauren Rugby

ralph lauren rugby tweed run

ralph lauren rugby tweed run

Video via Animal NY. Photos via Ralph Lauren rugby.

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