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Ted Baker flagship store opening MMSFW

Written by Daniel P Dykes.

When one of our favourite labels from the United Kingdom opened their flagship store in Melbourne during Melbourne Spring Fashion Week (MSFW), naturally we were there.

Ted Baker have opened their flagship store in the Ugly Grey Building on Little Collins Street. Thankfully the interior is a darn sight better, and we’ve got the pictures to prove it.

View the entire set in the Fashion Diary.

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.