They may have opened a landmark store in Sydney and even made it snow (indoors) upon their autumn 2011 catwalk and yet it seems that Burberry have saved the best till last China.
Proving both their intrinsic understanding of where technology and fashion intersect, not to mention the rise of China as a global fashion power, the British fashion house will tomorrow host a live-stream of their celebration of China. And what exactly does a ‘celebration of China’ entail when it comes to Burberry I hear you ask. Britishness. Music. Technology. Fashion. Such things will see British band Keane perform live, the arrivals and the red carpet documented, and the whole event accessible in the most immersive of fashions by way of a multi-angle live stream that will be broadcast on Fashionising.com. Given they’re a fashion house the description of the technology Burberry will be employing for the stream makes you wonder why they’re leading where the TV and cinema industries really ought to be. But for all the angles and live music, there’s one thing that has really whet my appetite: Burberry will be providing a new take on their autumn / winter 2011 catwalk, one that uses “virtual image technology” to combine “live models with animated footage and life-like holograms.”
I know that sounds abstract, but after the jump you can see a preview of Burberry’s animated catwalk and also find out the details on what time you can watch the live stream video of their Beijing event on Fashionising.com.
You can watch the preview of the animated Burberry catwalk by hitting play on this video.
You’ll find details of the Beijing, China live stream after it.
Burberry’s celebration of China is scheduled to begin at 20.30, Beijing time. That equates to 13.30 for our United Kingdom based readers and 22.30 for Fashionising.com readers on the East coast of Australia. Readers elsewhere in the world can determine their local time using this service.
The live stream of the event will last for an hour and a half with Keane performing at 15.00 UK time, and will automatically replace the video holder below. If you can’t watch the stream live, be sure to return to this page after the event as we’ll continue to host a reply of it for a month or so.