The Launch of the 18th Melbourne Fashion week

Melbourne is best know for it’s sporadic showers, hidden laneways and the amazing cafe culture. So it’ll come as no surprise that I write about the launch of Melbourne spring fashion week (MSFW), whilst drinking a coffee and hiding from the rain in a little cafe. This year marks not only the event’s 18th birthday, described as its coming of age by Melbourne’s mayor Robert Doyle but also the first time MSFW has had a male face; Jake Sofo. However Jake will have to share the lime light with Annaleise Smith, Emily Trimble-Thompson and Ebony Edwards who will each represent a different facet of the week.

Melbourne Spring Fashion week launch

We have some highlights from this year’s schedule after the jump.

Click the thumbnails for full pictures:
Melbourne's Faces for '12
Melbourne's Faces for '12
Melbourne's Faces for '12
Melbourne's Faces for '12
Melbourne's Faces for '12
Melbourne's Faces for '12
Melbourne's Faces for '12
Melbourne's Faces for '12
Melbourne's Faces for '12
Melbourne's Faces for '12

The Business Series
A steadfast part of the week, the breakfast series sees a selection of local and international speakers share their diverse experience with topics ranging from architecture to social media strategy.

Emerging Designer Series
Headlined by Ebony Edwards, this series features what is the highlight for many photographers of the week. The RMIT graduate collections include everything from the inspired though impractical through to strong retail ready pieces.

The Designer Series
The true heart of the week are the runway shows highlighting hyper-local Melbourne and Australian talent, with designers including Aurelio Costarella, Ellery & Gwendolynne.

Melbourne Spring Fashion Week takes place this year from the 3rd to the 9th of September, and tickets are available for sale from the 19th of July at www.thatsmelbourne.com.au.

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When he's not shooting the runway shows from around the globe, Allan Barger works as Fashionising.com's Art Director. That sees him work to bring you all all the latest photo shoots from the established and emerging talent of the photographers and stylists who push the industry forwards. When the picture doesn't quite speak a thousand words, Allan sets his trigger finger to the keyboard to share his written insights.