Emporio Armani’s Sydney store relaunched

With an everlasting supply of cocktails, marshmallows and raindrops, Emporio Armani relaunched its flagship store in Sydney last week.

The street that seemed like Sydney’s attempt at replicating New York’s Wall Street has now transformed into being a potential Fifth Avenue. The business-minded men marching down with briefcases and iPads are no longer just wearing a black suit. They have a reputation to maintain for Martin Place and its retail giants.

emporio armani store sydney

With the close proximity of Burberry and Louis Vuitton, Emporio Armani’s shiny new two-level stands proud amongst its contemporaries. The sleek interiors, neon lights, life-size campaign imagery and crystallised changing rooms appeal to Armani’s vision of luxury and class.

Armani Sydney store front

The store is cleverly located within an arm’s distance of their targeted clientele, offering a complete collection of men, women, accessories, perfumes, lingerie and sports collection.

armani sunglasses

The spring / summer 2012 collection is in store now, giving Sydneysiders all the more reason to plan a tropical holiday away from the ongoing cold and wet spell.

armani sydney mens

You can find the re-launched Emporio Armani store at 4 Martin Place, Sydney.

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Written by .

Shitika Anand is a freelance journalist, based in Sydney, who is addicted to coffee, vintage boutiques, bright-glitzy earrings and British stand-up comedy. Her bank account weeps every time she walks out of a shoe shop, but her shoe rack throws a 'welcome home' party for the new member. Her undying love for words is obvious when she narrates her entire life story to a stranger on the train. Which is partly the reason she's resorted to writing. When not blogging, she can be found in a corner of her nearest bookshop, hiding under a monstrous pile of international fashion magazines. You can read more of her work on her personal site, Sweet Dreams in my world.