Threre’s good reason the Triumph brand has been going strong for 127 years. At the brand’s headquarters yesterday morning, wiggling in and out of their famed shapewear, I could bear testament to the fact first hand: defying the laws of spacial displacement, their Shape Sensations pull in places seemingly without bulging out in others. But as well as providing the smooth foundation for an outfit (one collection even takes the name ‘Body Make Up’ for that very reason) they also glow with a vintage-meets-modern aesthetic. Years have passed, lingerie has progressed, but there’s a 127-year-old charm tying it all together.

And that’s what’s being celebrated at the brand’s freshly popped-up space in Covent Garden. Open to the public during London fashion week (Friday 15th – Monday 18th February) the space – called “Maison Triumph” – houses a retrospective of the brand through the ages (read: some adorable vintage pieces that will make you say aww) along with a showcase of specially designed pieces by some of the UK’s top designers. The latter aren’t just impressive, by the way, they’re impressive: from Matthew Williamson’s intricately showgirl-esque beaded, sequinned, feathered set to Sian Whitefoot’s divinely bridal white lace.

Maison Triumph LFW

Click the thumbnails for full pictures:
Maison Triumph pop-up launch
Maison Triumph pop-up launch
Maison Triumph pop-up launch
Maison Triumph pop-up launch
Maison Triumph pop-up launch
Maison Triumph pop-up launch
Maison Triumph pop-up launch
Maison Triumph pop-up launch
Maison Triumph pop-up launch
Maison Triumph pop-up launch
Maison Triumph pop-up launch

The thing that strikes you between the hundred-year-old pieces and the zeitgiest-capturing modern ones is that – while much has changed in the world of lingerie – much of the best remains. That’s particularly true of a brand like Triumph that embraces its history and its archive and manages to instill the essence of vintage glamour into pieces that find practicality in the modern women’s wardrobe. A brand that moves with the times without losing its essence is a brand that survives the test of time – and the Maison Triumph space shows Triumph is one of them.

There’s a whole host of events focussed happening at Maison Triumph, including a special talk with Helena Christensen today. For full details of what’s on their program head to triumph.com/maisontriumph.

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